Does the Digg Effect Last?
Wednesday, December 27th, 2006;
-- Andy Beal |
Darren Rowse responds to suggestions that traffic gained from being on Digg is fleeting and not long-term. He offers some excellent insights as to how Digg can benefit a blog’s traffic.
Here’s Darren’s observation of how the Digg effect increases his long-term traffic.
I’ve certainly seen the same effect with my own blog’s traffic, with a roughly 10% increase in daily traffic after the two instances this blog has been on Digg’s front page.
If you’ve experienced the “Digg effect”, did any of the visitors stick around for the long-term?
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December 29th, 2006 at 12:50 pm
[...] In an IM conversation with Andy, he told me “for every 10,000 visitors from being on the homepage of Digg, Marketing Pilgrim often sees an average of 10% of those Digg visitors becoming repeat visitors”. (Permission granted to publish his quote). [...]
December 29th, 2006 at 5:04 pm
I have a tiny blog in comparison, but I too have experienced the ‘digg’ effect.
Once a posting of mine was on digg, my hits for THAT particular day went up from approx 20-30 a day, to 150odd.
It helps in the short-run, however, the long-run is a totally different ball-game and an aggregator of this nature is purely a short-term ‘marketing’ tool. I suppose content also plays a pivotal role.