Marketing Pilgrim

I used to be among those that felt using a partial-text RSS feed would bring more people to my site. About a year ago, I realized the error of my ways - mostly because I figured Robert Scoble would never subscribe (you do now though, right Robert?) - and switched to full text feeds.

Amanda Watlington and Stephen Spencer both talked about the positive benefits of a full text RSS feed at SES, and now we have further evidence from an experiment Amit Agarwal ran on his blog.

Growth in RSS Subscribers - We added more than a 1000 new subscribers in less than a month - thanks to full feeds.

Here’s his RSS subscribers chart to prove it…

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