Marketing Pilgrim

Not all Google acquisitions have a $1.65B price tag – in fact very few do. Google has gone back to snapping-up small interesting technology companies, with the acquisition of Endoxon, an internet mapping solutions company (actually, they only acquired 3 of the company’s 6 business units).

The Endoxon team has demonstrated passion and innovation in online mapping and has developed compelling technology that will enhance our Google geo products worldwide. We’re also excited about having a dedicated team in Europe that can bring a distinctively European focus to our Maps products in those markets.

It must be hard for a small company to resist the lure of being part of Google, yet allowed to continue operating in Europe. Google’s becoming the new internet incubator!

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