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Google & Baidu Considering Video Options for China

posted on December 15, 2006


Reuters reports both Google and Baidu.com are considering their options for expanding online video services in China.

…Google is considering whether to simply translate its global YouTube site into Chinese or build up a brand new “YouTube China”, possibly through the acquisition of a local video-sharing Web site, which may cost more time and money.

I wish I knew more about the search market in China and whether there’s the same demand for online video as there is in the U.S. Maybe I can entice China-SEO expert, David Temple to stop by with his thoughts.


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  • http://semcertification.wordpress.com David Temple

    Thanks for the shoutout Andy. Considering there are nearly 150 video sharing websites in China I think there is quite a demand for this type of service.

    So, I don’t think it really matters what Google does since their track record in China is abysmal at best. Ever heard of “GuGe”. That’s the Chinese name Google took on earlier this year and later dropped due to mass confusion and negative feedback from Internet users in China.

    Why do you think Baidu (the leading Chinese search engine) controls 62% of the market? Because they are “home grown” and know what Chinese Internet users want. With their own online video service and their strong understanding of the Chinese market, Baidu has two legs up on Google no matter how much time or money is involved.

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