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Google “Tip” at Top of Search Results



While doing a site search today that included the word “blog” in the domain I noticed something new. At the very top of the search results was an ad disguised as what Google called a “Tip.”

Blogger Ad

I tested additional keyword searches for which Google has related or competing services but they seem to be drinking their own koolaid and running Adword ads for their other branches. Blog searches seem to be the only results which contain this type of ad.

I find it deceptive on their part to call this a “Tip.” This is a blatant ad which I’m sure is getting some amazing CTR due to having the only other image on the page besides the logo.

Anyone else see this type of ad for any other Google service?

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  1. [...] Google “Tip” at Top of Search Results | Marketing Pilgrim Google’s been putting “tips” above search results that point to other Google services, like Blogger. Google used to “buy” ads in its own search engine, using internal ad budgets to “pay” itself, so at least it sorta competed with other companies, and the (tags: google advertising promotion search) [...]

  2. [...] Clicking will take you to Google Base which will give you this specialised recipe search engine. It doesn’t end here either, other people have discovered other “trigger” searches as well. Where does this leave us then? With so many emerging technologies and constantly evolving behaviour patterns, how can you plot your course? The old adage “don’t put all your eggs in one basket” as survived the ages for a reason, things can change very quickly, especially on the web, so look at using all of these technologies to see what is working for you and most importantly, ask yourself if you are truly serving your customer. Websites that launch with the sole intention of profit rarely succeed when compared to websites that truly provide a truly good product, or a valuable service. Social Bookmarking:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]