It was all the news when Microsoft took over as the worlds most visited web property this year and it looks like Google has set the stage to play leapfrog in 2007. USA Today is running a story indicating YouTube’s visitor count will be added to Google’s overall ranking by the major traffic measurement services.
Google’s revenue hit $7.2 billion for the first three quarters of 2006. Its stock topped the $500-a-share mark (now at $468). Most significant, Google in October acquired highflying video site YouTube for $1.7 billion. Measurement services ComScore Media Metrix and Nielsen/NetRatings plan to add YouTube to Google’s overall rankings next year.
That “assures that Google will be No. 1 in both worldwide and U.S. visitors,” says Danny Sullivan, editor of the Search Engine Land blog.
Although this metric means little to the SEM industry, it will be interesting to see how such a change in ranking will affect stock prices (GOOG). With such an inflated price, Google has to keep up the appearance of growth or there their shares could tank. If that happens, Google’s honeymoon with the public may finally be over. I have long held the belief there is a correlation between Google’s high flying stock prices and their dominance of search. If Google’s stock tumbles, so might their dictatorship over Internet traffic.