Matt Cutts is a great guy, which is what makes him so valuable to Google. Until he came along, search marketers had to rely on pure guesswork and speculation. While we still have to use guesswork and speculation, Matt does a great job of filling-in the blanks.
Take this recent post, for example, where Matt explains how Google detected spam on a page, removed it from the index, and tried to contact the site owners to let them know.
I love the transparency from Google, but it’s a shame that it’s not consistent. Matt, how long before we get to the point that EVERY web site owner is contacted when a site is penalized?














