How Big Will Social Media Marketing Be in 2007?
Social media strategist Jeremiah Owyang is hearing more and more companies allocating budgets for social media marketing (SMM) in 2007.
Many companies are contributing a few thousands to tens of thousands per month on developing programs that are designed to reach out and join the online communities. I donâ€™t know in all cases where this budget is coming from, but I do know that old world print advertising dollars are shifting to â€˜newâ€™ media, and Social Media is part of this.
There’s no doubt that including outreach to online communities is key to any internet marketing campaign, but is SMM really going to hit big-time in 07?