Comments on: Is MySpace Really Larger than Yahoo?

By: How to Lie with Statistics 2.0: Using Pageviews as a Metric

How to Lie with Statistics 2.0: Using Pageviews as a Metric — Thu, 14 Dec 2006 16:53:53 +0000

[...] Some of the smarter marketers are aware of this, but we need new metrics so journalists and ordinary people stop drawing false conclusions. [...]

By: Chris Winfield

Chris Winfield — Wed, 13 Dec 2006 18:14:38 +0000

Does this take into account ‘bot’ page views? I would love to see that breakdown for myspace…

By: Marina Garrison

Marina Garrison — Wed, 13 Dec 2006 18:11:59 +0000

Well I’m sure the uses would say the content is more compelling on MySpace Interesting to note that Yahoo is shopping around (albeit unsuccessfully) this must indicate they are at least concerned about their share of social networking traffic.

By: Andy Beal

Andy Beal — Wed, 13 Dec 2006 16:42:25 +0000

That’s close. That compares MySpace to Yahoo 360, but not an average across all Yahoo.

After posting, and reading David’s comment, I expect MySpace to have a higher average “session time”, simply because kids waste so much time on MySpace.

By: Marina Garrison

Marina Garrison — Wed, 13 Dec 2006 16:37:16 +0000

Hi Andy
Hitwise has the numbers as follows:
Myspace Avg Sess Time 30:22
Yahoo! 360 Avg Sess Time 11:42
Source: Hitwise US Consumer Generated Media Report Nov06

Is this what you’re looking for?

By: David Wallace

David Wallace — Wed, 13 Dec 2006 15:23:39 +0000

My kids spend hours on MySpace. Therefore I can definitely see a scenario where there are less visitors but more page views. Honestly I think it is a waste of time. However they look at each other’s profiles and pictures and spend a lot of time IM’ing while on MySpace.