Comments on: Maybe Alexa Stats Can Be Trusted After All http://www.marketingpilgrim.com/2006/12/maybe-alexa-stats-can-be-trusted-after-all.html Internet Marketing News Fri, 10 Feb 2012 15:38:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ymo-exponetial http://www.marketingpilgrim.com/2006/12/maybe-alexa-stats-can-be-trusted-after-all.html/comment-page-1#comment-7709 ymo-exponetial Wed, 13 Dec 2006 00:46:08 +0000 http://www.marketingpilgrim.com/2006/12/maybe-alexa-stats-can-be-trusted-after-all.html#comment-7709 I was just explaining the disparity in Alexa rankings to a representative at a CPM ad network. For high traffic, tech related sites, Alexa may be fairly accurate. For low to medium traffic sites which target a non-tech/marketing crowd they're usually horribly skewed. I was just looking at a blog which is targeted to a non-web design crowd. On Sitemeter, the site is reaching over 80,000 visitors per month. According to Alexa, it's not even in the top 2 million sites traffic wise. I was just explaining the disparity in Alexa rankings to a representative at a CPM ad network.

For high traffic, tech related sites, Alexa may be fairly accurate. For low to medium traffic sites which target a non-tech/marketing crowd they’re usually horribly skewed.

I was just looking at a blog which is targeted to a non-web design crowd. On Sitemeter, the site is reaching over 80,000 visitors per month. According to Alexa, it’s not even in the top 2 million sites traffic wise.

]]> By: Everything Blog » Blog Archive » Maybe Alexa Stats Can Be Trusted After All http://www.marketingpilgrim.com/2006/12/maybe-alexa-stats-can-be-trusted-after-all.html/comment-page-1#comment-7682 Everything Blog » Blog Archive » Maybe Alexa Stats Can Be Trusted After All Tue, 12 Dec 2006 21:13:42 +0000 http://www.marketingpilgrim.com/2006/12/maybe-alexa-stats-can-be-trusted-after-all.html#comment-7682 [...] Original post by Andy Beal [...] [...] Original post by Andy Beal [...]

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