Lee Odden has an interview with me posted on his blog. Lee know’s how to ask some interesting questions, and one question in particular got me fired-up…
Competition is increasing in the search marketing industry and despite some questionable analysis (Marketing Sherpa) and characterizations (Dave Pasternack) what are some of the most significant opportunities for companies that still have not yet embraced SEO into their marketing budgets?
Well, Iâ€™ve never heard of Dave Pasternack but I see heâ€™s the co-founder of Did-It.com. Two things spring to mind. First, itâ€™s no wonder that Kevin Lee is the public face of the company, with comments like this coming from Pasternack! Second, is it any surprise that a paid search company is writing negative things about SEO?
While SEO may not be â€œrocket scienceâ€, as Pasternack puts it, itâ€™s certainly a lot more effort than a paid search campaign. SEO is going to evolve, becoming a mixture of optimization, viral marketing, buzz generation and public relations. Pay-per-click, on the other hand, will become easier to manage, with better tools being provided by the search engines (look at Yahooâ€™s Panama), so anyone can manage a campaign without the need for outside assistance.
SEO may not be rocket science, but the coming year will see PPC becoming as easy as putting together a childâ€™s Lego set.
The rest of the interview is at Lee’s blog.
UPDATE: It appears that Kevin Lee is on the same page with Dave Pasternack and Greg Boser is pissed!