Comments on: My Interview with Lee Odden http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html Internet Marketing News Fri, 10 Feb 2012 13:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Richard Ball http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html/comment-page-1#comment-9018 Richard Ball Tue, 19 Dec 2006 17:30:27 +0000 http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html#comment-9018 C'mon now, Andy. I'm not trashing you. I said that you're smart but what you said is dumb. That's an important distinction. Plus, all you say is that PPC is "becoming as easy as putting together a child’s Lego set." That might be true of Y!SM, but Google AdWords is becoming more complicated (think Quality Score changes, parked domain issues, click fraud, Starter Edition vs Standard Edition, etc). Sure, you can be of the opinion that PPC is easier than SEO. But, if you're going to post it on your blog, back it up. I think your logic is flawed and I attempted to address that flawed logic with some rational arguments discussing the complexity of PPC advertising. I also tried to do so using humor by poking fun at the proliferation of "Top N" lists. I would like know why you think PPC is easy and SEO is hard. What's so hard about SEO? What's so easy about PPC? You know what the big difference is, IMHO? SEO is undocumented. PPC does have documentation provided by the search engines. That doesn't make it any easier. C’mon now, Andy. I’m not trashing you. I said that you’re smart but what you said is dumb. That’s an important distinction. Plus, all you say is that PPC is “becoming as easy as putting together a child’s Lego set.” That might be true of Y!SM, but Google AdWords is becoming more complicated (think Quality Score changes, parked domain issues, click fraud, Starter Edition vs Standard Edition, etc). Sure, you can be of the opinion that PPC is easier than SEO. But, if you’re going to post it on your blog, back it up.

I think your logic is flawed and I attempted to address that flawed logic with some rational arguments discussing the complexity of PPC advertising. I also tried to do so using humor by poking fun at the proliferation of “Top N” lists.

I would like know why you think PPC is easy and SEO is hard. What’s so hard about SEO? What’s so easy about PPC? You know what the big difference is, IMHO? SEO is undocumented. PPC does have documentation provided by the search engines. That doesn’t make it any easier.

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html/comment-page-1#comment-8996 Andy Beal Tue, 19 Dec 2006 14:45:48 +0000 http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html#comment-8996 I agree Lee. Everyone of us is guilty of some sort of sensationalism - Pasternack for trashing SEO, me for trashing Pasternack, Ball for trashing me, and you for publishing my commments. :-) No matter who you are, you'll defend you stance in any industry. SEO and PPC should go hand in hand, but we also need to make room for PR, SMM and WOM. I agree Lee. Everyone of us is guilty of some sort of sensationalism – Pasternack for trashing SEO, me for trashing Pasternack, Ball for trashing me, and you for publishing my commments. :-)

No matter who you are, you’ll defend you stance in any industry.

SEO and PPC should go hand in hand, but we also need to make room for PR, SMM and WOM.

]]> By: Lee Odden http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html/comment-page-1#comment-8993 Lee Odden Tue, 19 Dec 2006 14:34:42 +0000 http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html#comment-8993 It's one thing to jab fun (Beal) at a stupid comment (Pasternack) and quite another to perpetuate it (Ball). Pitting SEO and PPC against each other does not serve clients. It’s one thing to jab fun (Beal) at a stupid comment (Pasternack) and quite another to perpetuate it (Ball). Pitting SEO and PPC against each other does not serve clients.

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html/comment-page-1#comment-8992 Andy Beal Tue, 19 Dec 2006 14:31:56 +0000 http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html#comment-8992 Hi Richard, this is not linkbait, Pasternack's comments were linkbait perhaps, but I stand by my comments. I've implemented SEO and PPC campaigns. PPC is very much like putting together a Lego set - lots of pieces, each needing to be put together in the right order, but easy to master and follow. SEO is much more complex, more trial and error and not as easy to master. How many contests have their been to get the best performing ad on AdWords, compared to contests to get a specific keyword ranked organically? You're welcome to take my comments and craft your own linkbait (I'm sure calling my response "dumb" was all part of your linkbait plan). I believe that SEM needs ALL elements - including SEO and PPC - but I am entitled to my own opinion as to which is the most difficult. Hi Richard, this is not linkbait, Pasternack’s comments were linkbait perhaps, but I stand by my comments.

I’ve implemented SEO and PPC campaigns. PPC is very much like putting together a Lego set – lots of pieces, each needing to be put together in the right order, but easy to master and follow.

SEO is much more complex, more trial and error and not as easy to master.

How many contests have their been to get the best performing ad on AdWords, compared to contests to get a specific keyword ranked organically?

You’re welcome to take my comments and craft your own linkbait (I’m sure calling my response “dumb” was all part of your linkbait plan). I believe that SEM needs ALL elements – including SEO and PPC – but I am entitled to my own opinion as to which is the most difficult.

]]> By: Richard Ball http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html/comment-page-1#comment-8988 Richard Ball Tue, 19 Dec 2006 14:07:50 +0000 http://www.marketingpilgrim.com/2006/12/my-interview-with-lee-odden.html#comment-8988 This is linkbait, right? You must be trying to provoke a reaction. You can't really believe that SEO is hard and PPC is easy. I think you're a smart guy but this strikes me as a dumb answer. Either that or it's a very clever answer to provoke conversation. Click on my name to read "Top 7 Reasons Andy Beal's Answer to Question #8 of Lee Odden's 10 Questions is Wrong" This is linkbait, right? You must be trying to provoke a reaction. You can’t really believe that SEO is hard and PPC is easy. I think you’re a smart guy but this strikes me as a dumb answer. Either that or it’s a very clever answer to provoke conversation. Click on my name to read “Top 7 Reasons Andy Beal’s Answer to Question #8 of Lee Odden’s 10 Questions is Wrong”

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