Marketing Pilgrim

If we’re to believe the tripe fed to us by CNET recently, we’d have to add the New York Times to the list of “spammers” and “scammers” out to game Digg. Why?

TechCrunch reports that the NYT has added social bookmark links to many of its stories, including links to Digg, Facebook and Newsvine.

This seems like a begrudging move for The Times, a paper with an elitist reputation and a crossword puzzle that you need a PhD to solve. A social networking site like Facebook doesn’t seem the type of company that The Times would consort with but getting into social news sharing is just good business these days.

Does this mean that social bookmarking has jumped the shark? How can it be trendy and cutting edge, if even the NYT is in on the act?

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