Comments on: Outlook for Mobile Marketing: Billions or bupkis? http://www.marketingpilgrim.com/2006/12/outlook-for-mobile-marketing-billions-or-bupkis.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Seven http://www.marketingpilgrim.com/2006/12/outlook-for-mobile-marketing-billions-or-bupkis.html/comment-page-1#comment-29470 Seven Tue, 24 Jul 2007 02:42:02 +0000 http://www.marketingpilgrim.com/2006/12/outlook-for-mobile-marketing-billions-or-bupkis.html#comment-29470 NICE~ NICE~

]]> By: Jordan McCollum http://www.marketingpilgrim.com/2006/12/outlook-for-mobile-marketing-billions-or-bupkis.html/comment-page-1#comment-11263 Jordan McCollum Fri, 29 Dec 2006 06:45:56 +0000 http://www.marketingpilgrim.com/2006/12/outlook-for-mobile-marketing-billions-or-bupkis.html#comment-11263 I understand your point, Alvin. However, while advertisers do keep costs down in most media, you still have to pay for delivery in cable, satellite, newspaper, magazines and other subscription services. Advertisers might help to keep mobile costs low, but I don't see them making subscription costs even lower than they already are, especially since mobile companies have already learned that people are willing to pay $60/month for services they don't often use. You're probably right, though--mobile marketing will be huge. I just don't think it will be as huge as these companies claim by 2011. I understand your point, Alvin. However, while advertisers do keep costs down in most media, you still have to pay for delivery in cable, satellite, newspaper, magazines and other subscription services. Advertisers might help to keep mobile costs low, but I don’t see them making subscription costs even lower than they already are, especially since mobile companies have already learned that people are willing to pay $60/month for services they don’t often use.

You’re probably right, though–mobile marketing will be huge. I just don’t think it will be as huge as these companies claim by 2011.

]]> By: Alvin Graylin http://www.marketingpilgrim.com/2006/12/outlook-for-mobile-marketing-billions-or-bupkis.html/comment-page-1#comment-11251 Alvin Graylin Fri, 29 Dec 2006 05:40:34 +0000 http://www.marketingpilgrim.com/2006/12/outlook-for-mobile-marketing-billions-or-bupkis.html#comment-11251 The title of the article is "Outlook for Mobile Marketing", not Outlook of Mobile Value Added Services... Mobile Marketing means users are not paying for new services, advertisers are subsidizing them... That what drives TV, Radio, Print and of course the Web. Mobile is the next major medium. Mobile Marketing IS going to be huge...it's just a matter of time. And in markets like China where there are already 450 million mobile users, it's going to happen in a big way and faster then most people think. The title of the article is “Outlook for Mobile Marketing”, not Outlook of Mobile Value Added Services… Mobile Marketing means users are not paying for new services, advertisers are subsidizing them… That what drives TV, Radio, Print and of course the Web. Mobile is the next major medium. Mobile Marketing IS going to be huge…it’s just a matter of time. And in markets like China where there are already 450 million mobile users, it’s going to happen in a big way and faster then most people think.

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/12/outlook-for-mobile-marketing-billions-or-bupkis.html/comment-page-1#comment-11101 Andy Beal Thu, 28 Dec 2006 20:45:13 +0000 http://www.marketingpilgrim.com/2006/12/outlook-for-mobile-marketing-billions-or-bupkis.html#comment-11101 I think it's going to be tough for mobile to see the same dramatic growth as other channels. As you highlighted, when you're already paying $60 per month for service, you're a little reluctant to spend much more on "extras". I think it’s going to be tough for mobile to see the same dramatic growth as other channels. As you highlighted, when you’re already paying $60 per month for service, you’re a little reluctant to spend much more on “extras”.

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