Thanks to the WordPress PDA plugin, found via WordPress SEO, Marketing Pilgrim is now cell phone and PDA compatible. Simply point your mobile to the normal domain and you’ll see a stripped down version of our site.
Here’s how it looks…
Have you tested your WordPress blog in a mobile browser? Opera Mini has a mobile simulator you can use.
While doing a site search today that included the word “blog” in the domain I noticed something new. At the very top of the search results was an ad disguised as what Google called a “Tip.”
I tested additional keyword searches for which Google has related or competing services but they seem to be drinking their own koolaid and running Adword ads for their other branches. Blog searches seem to be the only results which contain this type of ad.
I find it deceptive on their part to call this a “Tip.” This is a blatant ad which I’m sure is getting some amazing CTR due to having the only other image on the page besides the logo.
Anyone else see this type of ad for any other Google service?
You may not have heard but Google has closed their Google Search SOAP API and replaced it with a new Google Ajax Search API.
What’s the big deal? The new API doesn’t easily allow third-party tool developers to utilize Google search results. So why in the world would Google take such a backward step? One reason, the new API allows them to better control how developers use Google’s search results.
Existing users of the API will still be supported.
Pay-per-click advertising can be very effective channel for increasing your brand’s reach but PPC branding campaigns are often cost prohibitive. Bidding to top positions for your industry’s core terms is an excellent way to expose your brand to new audiences but the “short term ROI be-damned” strategy is usually risky business. Below are 9 strategies to help you build your brand without burning through your spend.
Arbitrage is a hot topic these days. American Heritage Dictionary defines arbitrage as “The purchase of securities on one market for immediate resale on another market in order to profit from a price discrepancy.”
A YouTube video titled Adwords Abuse which was uploaded back in April has begun re-circulating. The video highlights some of the issues surrounding arbitrage but it only discusses one form of the problem. Arbitrage is not a one size fits all practice.
So let’s look at the different types of arbitrage.
PPC / Adsense Arbitrage 1.0
A website or web page which contains no content. The page is filled with PPC ads such as Adsense or Yahoo Search Partner Ads. This is the most blatant form of Arbitrage and the one the majority of people are talking about.
Read/WriteWeb has discovered a secret interface being tested by Ask.com. Ask X takes normal search results and applies the same 3-panel design we first saw with their new Ask City tool.
The NYT takes a look at Google efforts to take market share away from eBay’s PayPal. The two are in a battle for the right to process credit card payments of companies looking for an alternative to merchant accounts.
What’s interesting is that PayPal doesn’t appear to be concerned with Google’s onslaught. Despite Google offering free payment processing until the end of 2007 and consumer incentives such as $20 off a $50 purchase, PayPal isn’t responding. Why? Well for one thing, it doesn’t need to…
Checkout’s gains have not necessarily heralded a PayPal decline. A Goldman Sachs report this week said that based on conversations with various merchants, Checkout appeared to be making gains against traditional payment options and that PayPal’s share of online transactions was also growing.
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