TechCrunch is reporting PayPerPost is giving in to pressure to become more transparent with its network. With the FTC apparently ready to crack-down on marketers not disclosing their relationships with companies, PayPerPost will start requiring publishers to reveal whether they receive payment mentioning a company.

PayPerPost’s new Terms of Service require participating content creators to fully disclose site wide with a prominent Disclosure Policy or on a per post basis. To cover the increased blogger and marketplace costs of the company’s new policy, PayPerPost is raising the minimum price per post by one dollar to five dollars per post.

As TechCrunch points out, PayPerPost advertisers can still require that a blogger say only positive things about the company, but it’s a step in the right direction.

Ok, so my headline doesn’t really convey the storyline behind Time’s Person of the Year, but it does convey my sentiment. Naming Web 2.0, and all of “us” who’ve contributed content, Person of the Year is a little cheesy.

Still, Time will enjoy a lot of buzz from the web community and we should all be grateful they at least acknowledge the clout we wield in the world of media.

Take a look at the profiles of 15 people Time believes represent you, and a profile of the YouTube founders – who probably should have been the ones named Person of the Year.

Hopefully, with “Web 2.0″ becoming part of the lexicon of mainstream media, the cool kids will drop the phrase, and we can all move on to the task of just making the web a valuable resource and handing over more power to the masses.