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PayPerPost Acquiring Performancing

According to TechCrunch, we can expect PayPerPost to announce tomorrow they have acquired blog services company Performancing. Their motivation?

The main purpose of the acquisition appears to be for PayPerPost to get access to the 28,000 Performancing users, most of whom are bloggers and potential customers of PayPerPost.

Nick Wilson and the Performancing team will keep the FireFox blog editor plugin and spin off a new company. No financial details have been released.

  • Andy Beard

    They didn’t buy the advertising network.

    What they bought was effectively the tracking which was costing Nick & Co a fair amount to keep running.

    Integrating the tracking into PPP will probably help PPP reduce monitoring costs and provide advertisers with additional metrics on the value of the service.