TechCrunch is reporting PayPerPost is giving in to pressure to become more transparent with its network. With the FTC apparently ready to crack-down on marketers not disclosing their relationships with companies, PayPerPost will start requiring publishers to reveal whether they receive payment mentioning a company.
PayPerPostâ€™s new Terms of Service require participating content creators to fully disclose site wide with a prominent Disclosure Policy or on a per post basis. To cover the increased blogger and marketplace costs of the companyâ€™s new policy, PayPerPost is raising the minimum price per post by one dollar to five dollars per post.
As TechCrunch points out, PayPerPost advertisers can still require that a blogger say only positive things about the company, but it’s a step in the right direction.
So, what are your thoughts on PayPerPost’s policy change? Is posting a positive review about a company, in exchange for money, any different from talking about an affiliate or site sponsor?