Posted December 18, 2006 9:10 am by with 2 comments

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TechCrunch is reporting PayPerPost is giving in to pressure to become more transparent with its network. With the FTC apparently ready to crack-down on marketers not disclosing their relationships with companies, PayPerPost will start requiring publishers to reveal whether they receive payment mentioning a company.

PayPerPost’s new Terms of Service require participating content creators to fully disclose site wide with a prominent Disclosure Policy or on a per post basis. To cover the increased blogger and marketplace costs of the company’s new policy, PayPerPost is raising the minimum price per post by one dollar to five dollars per post.

As TechCrunch points out, PayPerPost advertisers can still require that a blogger say only positive things about the company, but it’s a step in the right direction.

So, what are your thoughts on PayPerPost’s policy change? Is posting a positive review about a company, in exchange for money, any different from talking about an affiliate or site sponsor?

  • Sounds like some easy tracks to follow from Google’s perspective. PPP is asking that the bloggers “link” back to their own website. This would leave a footprint/format for google to filter (or at least scrutinize more closely).

    And more in response to your questions – It’s not really any different than writing about an affiliate or site sponsor. They both pay for the exact same thing if they’re having a blogger write about their product/service.

    As for PPP, I’m putting on my “Be Weary” hat and will stick to the one with non-disclosures. 😉

  • PPP certainly aren’t asking people to link back to their policy generator site.
    That is just a tool to help people who might be stuck for suitable language to include in a disclosure policy, and don’t forget they also have a forum to discuss how to modify the generated policies to your own use.

    Google is a non-issue. If they crack down on PPP, they have to crack down on other paid links first, many of which have been around longer than Google themselves, such as paid directory listings.

    PPP is far more legitimate than the Yahoo directory.

    I am just going to use my disclosure policy plugin on all affiliate sites that review products, with a very general disclosure.