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	<title>Comments on: Still Causing a Stir with Google Click Fraud Report</title>
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		<title>By: Dave Davies</title>
		<link>http://www.marketingpilgrim.com/2006/12/still-causing-a-stir-with-google-click-fraud-report.html/comment-page-1#comment-7871</link>
		<dc:creator>Dave Davies</dc:creator>
		<pubDate>Wed, 13 Dec 2006 21:20:39 +0000</pubDate>
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		<description>Oh my, now you&#039;re going to be taking some hits. :)

I would have to point to Donna Bogatin&#039;s article on the zdnet site as a reference to why it doesn&#039;t totally make sense to trust Google&#039;s word.  The article posted at http://blogs.zdnet.com/micro-markets/?p=408 brings up the point that they&#039;re certainly giving the right numbers from their &quot;perspective&quot; but when they&#039;re determining what a valid vs invalid click are it pretty significantly biases the stats.  I can have a 100% conversion ratio if I only count valid visitors as those who convert. ;)

But that&#039;s just one SEO&#039;s opinion (oh, and a zdnet writer). :)</description>
		<content:encoded><![CDATA[<p>Oh my, now you&#8217;re going to be taking some hits. <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I would have to point to Donna Bogatin&#8217;s article on the zdnet site as a reference to why it doesn&#8217;t totally make sense to trust Google&#8217;s word.  The article posted at http://blogs.zdnet.com/micro-markets/?p=408 brings up the point that they&#8217;re certainly giving the right numbers from their &#8220;perspective&#8221; but when they&#8217;re determining what a valid vs invalid click are it pretty significantly biases the stats.  I can have a 100% conversion ratio if I only count valid visitors as those who convert. <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>But that&#8217;s just one SEO&#8217;s opinion (oh, and a zdnet writer). <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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