Marketing Pilgrim

A new Google program will allow employees, with vested stock options, to sell them online without the normal hassles of exercising and selling. CNET reports the new program will be managed by Morgan Stanley and is aimed at financial institutions.

It would work like this: once an employee’s options are vested, he or she can look for bidders in the private auction. A financial institution may offer the employee, for example, $150 per option. If the employee’s strike price was $400 and the stock was trading at $500, the employee would have made $50 more per option going the auction route rather than selling them on the public market. Employees can also set a minimum price at which to sell.

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