Comments on: The “Long Copy” format: can it work for you? http://www.marketingpilgrim.com/2006/12/the-long-copy-format-can-it-work-for-you.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jordan McCollum http://www.marketingpilgrim.com/2006/12/the-long-copy-format-can-it-work-for-you.html/comment-page-1#comment-9058 Jordan McCollum Tue, 19 Dec 2006 22:23:42 +0000 http://www.marketingpilgrim.com/2006/12/the-long-copy-format-can-it-work-for-you.html#comment-9058 You make some excellent points, Gareth. Brian has promised to show us the results of the overhaul, but personally I curse the day I was born (okay, so I just roll my eyes) when I accidentally run into a sales letter. On the other hand, what format would you recommend instead of a long copy sales letter for an item like this? You make some excellent points, Gareth. Brian has promised to show us the results of the overhaul, but personally I curse the day I was born (okay, so I just roll my eyes) when I accidentally run into a sales letter.

On the other hand, what format would you recommend instead of a long copy sales letter for an item like this?

]]> By: Gareth Davies http://www.marketingpilgrim.com/2006/12/the-long-copy-format-can-it-work-for-you.html/comment-page-1#comment-8968 Gareth Davies Tue, 19 Dec 2006 11:22:26 +0000 http://www.marketingpilgrim.com/2006/12/the-long-copy-format-can-it-work-for-you.html#comment-8968 Interesting comment mad4. I get the same comments from UK clients too. They say they don't like long copy and 'there's no way that would work on me..' but then in reality if you dig a bit deeper these are the very same people who impulse buy alot online (and often from sales letters). I have my suspicions its a pride thing, maybe they just don't like to admit it works on them? :-) Interesting comment mad4. I get the same comments from UK clients too. They say they don’t like long copy and ‘there’s no way that would work on me..’ but then in reality if you dig a bit deeper these are the very same people who impulse buy alot online (and often from sales letters). I have my suspicions its a pride thing, maybe they just don’t like to admit it works on them? :-)

]]> By: mad4 http://www.marketingpilgrim.com/2006/12/the-long-copy-format-can-it-work-for-you.html/comment-page-1#comment-8967 mad4 Tue, 19 Dec 2006 11:09:15 +0000 http://www.marketingpilgrim.com/2006/12/the-long-copy-format-can-it-work-for-you.html#comment-8967 Would be interesting to know the conversion rate for people in the UK. Not one person I know from the UK would even look twice at a sales letter page. Aaron if you are reading this you may want to test some geotargeting........ Would be interesting to know the conversion rate for people in the UK. Not one person I know from the UK would even look twice at a sales letter page.

Aaron if you are reading this you may want to test some geotargeting……..

]]> By: Gareth Davies http://www.marketingpilgrim.com/2006/12/the-long-copy-format-can-it-work-for-you.html/comment-page-1#comment-8960 Gareth Davies Tue, 19 Dec 2006 10:16:40 +0000 http://www.marketingpilgrim.com/2006/12/the-long-copy-format-can-it-work-for-you.html#comment-8960 Long or short copy will really depend on your audience and their attention span. The safe way round this is to use the 'inverted pyramid' structure. So by placing all the essential information at the top of the copy those who don't read long copy still get all the stuff they need. Those who love detail can also get lots of copy too underneath. Incidentally - I read a study this year that women tend to read more on a page than men and are more likely to go below the page fold. Long or short copy will really depend on your audience and their attention span. The safe way round this is to use the ‘inverted pyramid’ structure. So by placing all the essential information at the top of the copy those who don’t read long copy still get all the stuff they need. Those who love detail can also get lots of copy too underneath.

Incidentally – I read a study this year that women tend to read more on a page than men and are more likely to go below the page fold.

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