Comments on: The Twelve Ways of Click Fraud http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Apogee Search Marketing Blog | SEO | PPC | Google | Yahoo » Blog Archive » Mike O’Krongli questions 2% Click Fraud rate http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html/comment-page-1#comment-8320 Apogee Search Marketing Blog | SEO | PPC | Google | Yahoo » Blog Archive » Mike O’Krongli questions 2% Click Fraud rate Fri, 15 Dec 2006 20:13:25 +0000 http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html#comment-8320 [...] Marketing Pilgrim: Clever title and great analysis. [...] [...] Marketing Pilgrim: Clever title and great analysis. [...]

]]> By: Merjis blog » Blog Archive » Twelve ways, plus a bit, less a few. http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html/comment-page-1#comment-8152 Merjis blog » Blog Archive » Twelve ways, plus a bit, less a few. Thu, 14 Dec 2006 23:36:15 +0000 http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html#comment-8152 [...] Interesting click fraud chorus starting up here. This thoughtful piece, The 12 Ways of Click Fraud by Mike O’Krongli, is a response to the Andy Beal/Shuman Ghosemajumder articles. [...] [...] Interesting click fraud chorus starting up here. This thoughtful piece, The 12 Ways of Click Fraud by Mike O’Krongli, is a response to the Andy Beal/Shuman Ghosemajumder articles. [...]

]]> By: Richard Ball http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html/comment-page-1#comment-8068 Richard Ball Thu, 14 Dec 2006 16:45:35 +0000 http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html#comment-8068 Sorry for the double comment but I just noticed #12 refers to the Merjis Blog. That's a fantastic blog! And, I'm not saying that just because that particular entry on their blog links to an article I wrote about separating search ads from content ads. ;-) Sorry for the double comment but I just noticed #12 refers to the Merjis Blog. That’s a fantastic blog! And, I’m not saying that just because that particular entry on their blog links to an article I wrote about separating search ads from content ads. ;-)

]]> By: Richard Ball http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html/comment-page-1#comment-8067 Richard Ball Thu, 14 Dec 2006 16:41:31 +0000 http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html#comment-8067 Slight problem with #11. This sentence is wrong: 'From my best research, Google allows you to opt out of Google but does not offer a “Google only” option for AdWord customers.' It's true that this used to be the way it worked. Old options for "Networks" in AdWords campaign settings were: Show ads on Google and the [] search network [] content network IOW, there were only 2 checkboxes. For awhile now, Google's had 4 checkboxes: Show my ads on: [] Google search [] Search network [] Content network [] Content bids You *can* only check the "Google search" box if you're super paranoid about click fraud. BTW, if you click on my name you can read strategies for click fraud minimization which explain this in more detail (this info is also on Search Engine Guide). It's often worth creating multiple campaigns with different settings to prevent and/or isolate click fraud. Slight problem with #11. This sentence is wrong: ‘From my best research, Google allows you to opt out of Google but does not offer a “Google only” option for AdWord customers.’ It’s true that this used to be the way it worked. Old options for “Networks” in AdWords campaign settings were:

Show ads on Google and the
[] search network
[] content network

IOW, there were only 2 checkboxes. For awhile now, Google’s had 4 checkboxes:

Show my ads on:
[] Google search
[] Search network
[] Content network
[] Content bids

You *can* only check the “Google search” box if you’re super paranoid about click fraud. BTW, if you click on my name you can read strategies for click fraud minimization which explain this in more detail (this info is also on Search Engine Guide). It’s often worth creating multiple campaigns with different settings to prevent and/or isolate click fraud.

]]> By: Sonia Pahwa http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html/comment-page-1#comment-8050 Sonia Pahwa Thu, 14 Dec 2006 15:30:47 +0000 http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html#comment-8050 Definitely agree with John - ads displaying on content sites was our main reason for pulling out of Yahoo's program which, unlike Google, doesn't give you the option of only displaying your ads on the search engine's site. The entire conent network is just spam. Definitely agree with John – ads displaying on content sites was our main reason for pulling out of Yahoo’s program which, unlike Google, doesn’t give you the option of only displaying your ads on the search engine’s site. The entire conent network is just spam.

]]> By: John Winningham http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html/comment-page-1#comment-8043 John Winningham Thu, 14 Dec 2006 15:06:11 +0000 http://www.marketingpilgrim.com/2006/12/the-twelve-ways-of-click-fraud.html#comment-8043 Great article. I can attest from running our Adwords campaigns for 2 years that the content clicks aren't worth squat most of the time. We've turned them off on most campaigns, and seen great increases in conversions (up to 5% to 10% CR and 200-500% ROI in some cases) and lower costs. Any content campaigns we run now are set to the lowest possible bids (usually $0.05). Even the site targeted ads don't tend to yield much, especially when you are on a limited budget. We tried it and ran through our budget in less than a week with horrible CTR and no conversions. I think we will see a decline in the use of content targeted ads on all the networks, as small businesses like ours realize there's no return from them and target the search network only. Great article. I can attest from running our Adwords campaigns for 2 years that the content clicks aren’t worth squat most of the time. We’ve turned them off on most campaigns, and seen great increases in conversions (up to 5% to 10% CR and 200-500% ROI in some cases) and lower costs. Any content campaigns we run now are set to the lowest possible bids (usually $0.05).

Even the site targeted ads don’t tend to yield much, especially when you are on a limited budget. We tried it and ran through our budget in less than a week with horrible CTR and no conversions.

I think we will see a decline in the use of content targeted ads on all the networks, as small businesses like ours realize there’s no return from them and target the search network only.

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