Posted December 28, 2006 10:21 pm by with 3 comments

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Want to know the best way to push any website to the #1 popularity spot for its industry? It’s quite simple, you leverage the traffic from one of Google’s existing properties.

Need proof?

Google’s Blog Search has taken over the #1 spot from Technorati, thanks to a link placed on the homepage of Google News. Hitwise explains how that helped the Google service leapfrog Technorati in just a few weeks.

Google Blog Search began catching up to Technorati in October, when Google placed a link to Blog Search on the Google News home page, causing a 168% surge in market share for Google Blog Search over a two week period (week ending 10/14/06 vs. week ending 10/28/06). Since then, approximately 60% of Google Blog Search’s traffic has been coming directly from Google News, compared to less than 1% before the change.

Hitwise provides a chart that shows just how much Google Blog Search benefited from that link on Google News.

Suffice to say, I’m hoping to get Marketing Pilgrim on the homepage of 😉

  • Ben

    Funny – that’s exactly the strategy I outlined for someone we both might have known in a past life to leveraging our client base to enter new markets 😛


  • Is it any surprise that Google is pwning yet another online service? Reminds me, actually, another way they are using their reach to their advantage. Have you seen the new Google “Tips” for certain search terms? (photo sharing, free blogs, etc). When you own the media you can market your products for free I guess.

  • its realy intersting that google is giving that type of support to without any benefit…… is googd site,no doubt ,but in blog google is its has a great resources….still enigma is happening.