Marketing Pilgrim

Virgin Mobile and JumpTap have announced a partnership that will see JumpTap’s mobile search engine technology powering Virgin’s cell phones.

Launching in February, this new search functionality will make it simple for Virgin Mobile customers to quickly discover the broadest amount of content they’re looking for, both within Virgin Mobiles own suite of content (i.e., on-portal), as well as out on the mobile Web (off-portal).

The deal not only enhances the search experience for Virgin Mobile’s cell phone users, but also opens up new advertising options with relevant sponsored links being delivered alongside organic search results.

Hat-tip to Ben Wills.

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