I must admit, putting together the Marketing Pilgrim SEM Scholarship contest was a lot of fun, hard work too, but mostly fun. There’s a lot of talented up and comers out there, and I believe many who entered the contest will become more familiar names in 2007.
During dinner at SES Chicago, David Temple suggested it would be good to hear from each entrant and see what they learned from their efforts to win. I asked David to put together a quick summary of his idea and what he learned. Here it is…
SEM Scholarship Contest Loser Reveals How He Won
“Since I blog about sem seo certification and training it was only natural that when Andy Beal announced his SEM Scholarship contest it had to be covered. What an excellent idea, get great content for your site and have the contestants drive traffic to it. In addition Andy lined up a panel of judges that was a literal whoâ€™s who list from the seo world. He even solicited more than $6,000 worth of prizes! The idea was there would be four weekly winners, based on unique page views and the finalist would be picked by the panel of judges. As I covered the week by week events I decided it might be a good idea to join the contest myself. So in the fourth week I submitted my entry. Big mistake since mine was not the only procrastinated article to be submitted. There were a total of 19 other entries in that last week. When all was said and done I finished in 12th place out of 48 amazing entries.
The main goal was to drive as many people to your article as possible. So I told everyone I knew about it. I figured even if I didnâ€™t win the contest at least the judges would notice my article and perhaps visit my blog. I managed to add at the end of my article â€œWant to know more? Simply type sem seo certification into your favorite search engine and mine, Googleâ€. Another thing I was hoping for was Andy would notice much of my traffic was international and perhaps comment on that or give me an honorable mention.
So what did I learn and why do I think I won? The first thing I learned was donâ€™t procrastinate. I also should have commented on the other entries and used the social media channel better. One thing that did work was my continued blogging about the contest because the trackbacks of my posts would show up as comments. I was also getting a lot of readers to my blog so that was a nice addition. The best part was that one of the judges, none other than Kim Krause Berg, wrote â€œDavid Temple, I also enjoyed your post on education.â€ She even added me to her blog roll! I learned a lot from reading the articles. I especially learned about the power of social media from the contest winner Ben Wills. In the end more people know about me and my blog and thatâ€™s how I won.
I encourage all the SEM Scholarship contestants to write and let us know how they won!”
Thanks for the feedback David. So, over to you. If you entered, what did you learn, what tactics did you try? If you simply read the entries, what did you get from the information shared by the entrants?
I’d love to hear your feedback. Leave a comment or post to you own blog. Your feedback will help us to fine-tune the next scholarship, which we hope to run in the spring.