Campaign to Reduce Wikipedia’s PageRank to Zero

Tuesday, January 23rd, 2007;
-- Andy Beal |

Stop Wikipedia's NOFOLLOW! When news spread that Wikipedia was going to add the “NOFOLLOW” attribute to all external links, in an effort to reduce spam, I suggested that the issue could be resolved if everyone linking to Wikipedia, added a NOFOLLOW and effectively reduce the value of a Wikipedia link. That would take care of the issue in the same blinkered way that Wikipedia deemed appropriate.

That sentiment appeared to resonate with a few other bloggers, so I’ve decided to turn it more into a campaign. Until Wikipedia realizes that its popularity (and link value) has only come about because hundreds of thousands of lowly webmasters linked to the site without using the NOFOLLOW tag, I plan to include NOFOLLOW on any future links to Wikipedia and will display the above logo on my site as a battle-cry to rally others.

Wikipedia is all powerful, because the masses made it that way. Send Wikipedia a message and display either this sign or your own!

PS. For the record, I’m not a Wikipedia spammer and I have no links to Marketing Pilgrim from them. So this action is based on principle and not any personal loss.

PPS. Do I really think I can reduce Wikipedia’s PageRank to zero? No, but it will be fun trying!


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155 Responses to “Campaign to Reduce Wikipedia’s PageRank to Zero”

  1. Peter Davis Says:

    Well, SEOs have always had the talent to spam bad sites to the top of the search rankings, it will be interesting to see if they have the talent to spam (yea, I know it’s not spam, but can’t think of a better term for it) a good site to the bottom of the rankings.

    (in case you’re feeling offended by this comment, please realize it’s tongue-in-cheek)

  2. DarkMatter Says:

    Forgive me, but this seems a childish response.

    They have very good reasons for doing it. They think they are serving the goals of their ambitious project by making it less appealing to marketers. While I wouldn’t mind some link love from WP, I don’t blame them a bit.

  3. pratt Says:

    I think Andy is more upset at their resolution to just add nofollow tags to all of their links. It seems like they wanted a quick fix, and didn’t want to take the time to implement a process to reduce spam and to allow trusted links.

  4. MarkZZ Says:

    I’m still on the fence with this issue. If nofollowing will increase the quality of Wikipedia, it is really something they should go for, however chucking all of the links on the “bad” pile is a bit extreme. I think Mr. Cutts hit the nail on the head with:

    “In my ideal world, Wikipedia would add nofollow to their untrusted links, but work out ways to allow trusted links to remove the nofollow attribute.”

  5. Andy Beal Says:

    What if everyone started adding the “nofollow” link to all external links? We’d be in a huge mess. Wikipedia dominates the search results because of all the backlinks they have pointing at them.

    DarkMatter, I don’t expect my response to achieve anything other than highlighting the childish action by Wikipedia. They effectively decided they didn’t like some of the kids, so kicked them all out of the play pen. Well, if every kid stopped playing with Wikipedia, they wouldn’t have to worry about sharing their toys in the first place. The phrase “biting the hand that feeds” springs to mind. :-)

  6. David Wallace Says:

    I would have to think that search marketers comprise so little of the overall population that links to Wikipedia which would include journalists, people writing research papers, web sites that contain any kind of glossary, educational sites, etc. While it might be fun to try, I think it will have little to no impact. Kind of like David fighting a million Goliaths and still with only 5 stones. ;)

  7. Andy Beal Says:

    Nice call David - maybe others will pick up their own stones. ;-)

    Honestly, my campaign is really just highlighting how silly Wikipedia’s knee-jerk reaction was in the first place.

  8. MarkZZ Says:

    Andy, don’t know if “What if everyone started adding the “nofollow” link to all external links?…” was in reply to me, but my $0.02

    I do think Wikipedia has gone overboard but not many websites are in the same situation with thousands of pages of new content submitted every day, even if the work is distributed there must be a lot of poor quality/spam content to trawl through. I guess Wikipedia thinks its “brand” is strong enough that people will use it as a standalone search for specifics, or maybe they’re just relying on the fact that most people will be too lazy/not know about nofollows so they’ll keep all that link juice to themselves?

    There are loads of options they could do, such as voting whether links are relevant/spammy, introducing some kind of Google-esque sandbox/waiting period for new links. I blogged about this several months ago, what would happen if hundreds of major websites start nofollowing links, it does kind of put a dent in how some search engines work. The big brands, using other sites to boost themselves up, then essentially cutting off the hands (links) that raised them to this position.

    After that rant, I’ll always be nofollowing my Wiki links, just out of principle ‘cos I’m mean!

  9. Michael Martinez Says:

    It would make more sense, in my opinion, for people to simply start linking to Britannica articles (which are editorially vetted and more accurate in general than the Wiki articles).

    Of course I realize that link-dependent SEOs want Wikipedia to let them abuse it again, but this should be a lesson to people who refuse to learn how to do proper search engine optimization.

    Wikipedia only took this action because of invasive link dropping, which is abusive. I fully applaud the decision and hope they never turn off the NoFollows.

  10. » Wikipedia en nofollow : the Web strikes back - Malaiac attack Says:

    […] Voir l’article d’Andy Beal : Campaign to Reduce Wikipedia’s PageRank to Zero […]

  11. Yan Says:

    As clever as it may sound in reality the campaign will do very little to Wikipedia page rank. Too many bloggers are ignorant of how search engines work.

    Hopefully it will at least get the Wikipedia team thinking.

    I am surprised Matt Cutts supported the move. :-(

  12. Peter Davis Says:

    Why would Matt Cutts not support it? Is there anyone more vested in combating link spam than he?

  13. Tom Says:

    It seems logical to put a nofollow on inbound links to wikipedia. As everybody can modify the content we can’t certify its quality :D

  14. WikiPedia Kills SEO Says:

    […] At least that’s what Marketing Pilgrim is suggesting and I’d be inclined to agree.. though I generally don’t link much to WikiPedia anyway. […]

  15. NOFOLLOW Wikipedia to PageRank Zero Campaign Says:

    […] Once such blogger, Andy Beal, has launched a campaign to try and reduce Wikipedia’s PageRank to Zero via web publishers changing all of their existing natural links to Wikipedia into links which also include the NOFOLLOW tag. […]

  16. Paul Montgomery Says:

    I’d rather see a campaign to get Google et al to take Wikipedia out of their search results entirely, as Shelley Powers suggested. That has more chance of making a difference.

  17. Dave Says:

    Cry more, spammer.

  18. Oh, and another thing Says:

    wikipedia wikipedia wikipedia !!!

  19. Brion Vibber Says:

    “I am surprised Matt Cutts supported the move. :-(”

    Well, he personally asked me to enable nofollow last year, so I’m not too surprised. :)

    “I think Andy is more upset at their resolution to just add nofollow tags to all of their links. It seems like they wanted a quick fix, and didn’t want to take the time to implement a process to reduce spam and to allow trusted links.”

    Yep! It’s a quick fix until better tools are ready. I said as much in my announcement and requested that parties interested in helping with that get involved.

    (Note that the majority of our sites have had nofollow on for a couple of years. Only portions of the English-language Wikipedia have had it off; but while it gets the most attention from watchers it’s also the most attractive for spammers.)

  20. Andy Beal Says:

    You’ve gotta love the bright-spark that thought it would be fun to leave three links to Wikipedia in a comment, yet forgot that Wordpress automatically ads a “nofollow” to comment links. :-)

  21. Brion Vibber Says:

    Thanks for the traffic, comment #18! (You *do* realize that that just *sends us traffic* and *doesn’t hurt us in any way*, right?)

  22. Oh, and another thing Says:

    My mistake - I assumed that you were just disreputable, didn’t realise you were hypcritical too, Andy.

    Explain to us again why it’s a bad thing for Wikipedia not to give free Google rankings to any random spammer who cares to add a link, but a good thing for your blog to do exactly the same thing?

  23. Rose Hunt Says:

    Andy Beal,
    I would love to do a follow-up story on you and the campaign you are starting. If interested, contact me- you know where to find me.
    Rose Hunt

  24. Andy Beal Says:

    “Oh, and another thing” - I don’t claim the comments section of my blog is a trusted resource for information.

  25. Brion Vibber Says:

    Andy, perhaps you’re not familiar with Wikipedia’s actual trust claims?

  26. dwvd.de: no no no no no nofollow?! - Der Wunderer von Deutschland Says:

    […] Irgendwie hab ich nur darauf gewartet, dass jetzt eine Aktion gegen die Wikipedia (via searchenginejournal) losgeht. Es ist ja auch logisch, mit gleichen Waffen zurückzuschlagen. Steht ja schon im Buch der Bücher. Für ein Auge nicht weniger als ein Auge, für einen Zahn nicht weniger als einen Zahn. […]

  27. Andy Beal Says:

    Brion, I’m familiar with the disclaimer, but it’s kind of hard to hide behind that AND call yourself an “Encyclopedia”.

    Why not just get rid of external links altogether? You’re abusing the nofollow tag. It’s supposed to be used when you link to a source that cannot be trusted or vouched for. By adding to every external link, what does that say about the trust we can place in Wikipedia? If Wikipedia is built on external information and you’ve just disowned all external links, where does that leave us?

  28. Brion Vibber Says:

    It’s not an abuse, Andy; it is exactly what the nofollow tag is for. Nofollow allows you to make a clickable link without making the implied statement to machine indexers that the link is known by the site maintainer to be reliable — which is exactly what you want to be able to indicate for spam magnets such as user-submitted content.

    Of course, as I’ve already said, and you’ve ignored, we would like to see a more fine-grained approach in the future which takes into account human review.

    I guess it’s easier to be indignant over a misunderstanding and play a childish publicity stunt, though. (Probably more fun, too!)

  29. Andy Beal Says:

    Absolutely this is a publicity stunt. I think Wikipedia over-reacted and made a hasty decision. People have been spamming Wikipedia for years, so an extra month or two to figure out a practical solution, would not have hurt.

    Why not follow Matt Cutts advice?

    “If an off-domain link is made by an anonymous or unauthenticated user, I’d use nofollow on that link. Once a user has done a certain number of posts/edits, or has been around for long enough to build up trust, then those nofollows could be removed and the links could be trusted. Anytime you have a user that you’d trust, there’s no need to use nofollow links.”

    There has to be a better solution. I’m glad you’ve stopped by to share your side of the story - I truly do appreciate it. If this publicity stunt has helped speed up the process for a better solution, that’s all I could have hoped for. Unless you really were worried your PageRank would reduce to zero. ;-)

  30. Dave Davis Says:

    Congrats on making the front page on Digg Andy. I fully support your quest. Why not give some love back to the information and people who helped give it it’s power?

    WikiPedia has trust. It’s built it up over time. I fully agree with allowing trusted users give trusted nofollow links.

  31. Doug Karr Says:

    That’s an interesting proposition… how about a wikipedia nofollow plugin for WordPress? I may be able to pop that out this weekend.

  32. greggles Says:

    Well, if you use Drupal and you want to join in “nofollow me to Wikipedia” you can use the http://knaddison.com/drupal/just-say-no-follow-wikipedia-links module that I just created which automatically adds nofollow to all links to en.wikipedia.org.

    Enjoy!

  33. Yan Says:

    “Well, he personally asked me to enable nofollow last year, so I’m not too surprised.”

    …which is the same as…

    “Use the source and don’t give credit back”.

    This is so much against the philosophy of the web, I struggle to believe Matt would have said that.

    Aren’t search engines work because the algorithms they use imitate the rules of the society? Or do you mean to say Wikipedia is above this “noise”?

  34. Nick Says:

    “Until Wikipedia realizes that its popularity (and link value) has only come about because hundreds of thousands of lowly webmasters linked to the site without using the NOFOLLOW tag…”

    You are leaving out an important difference: The links to Wikipedia were created by those “lowly webmasters” based on Wikipedia’s merit; and most of the external links added to Wikipedia are motivated by personal gain.

  35. Halfdeck Says:

    Jesus Christ, first SEOs whine because Wikipedia is outranking their clients, now they whine because they’ve lost what they mistakenly thought was a link source. Those outbound links on wikipedia wasn’t passing much PageRank or link juice to begin with.

    “so an extra month or two to figure out a practical solution, would not have hurt.”

    That’s easy for you to say Andy. Why don’t you actually think up a solution and help code it into Wikipedia instead of waging this silly little anti-Wikipedia campaign of yours?

    Here’s an idea: Use PeopleRank. Each Wikipedia member can recommend X number of members as members they trust. The amount of PeopleRank passed on depends on the recommendation he/she has gotten from other members. Links added or approved by members with PeopleRank >= X are nofollow-free.

  36. » Wikipedia and nofollow - Malaiac Attack Says:

    […] Andy Beal calls for action, with a “nofollow links to Wikipedia” campaign. del.icio.us digg NewsVine Reddit Spurl […]

  37. MarkZZ Says:

    Michael Martinez “It would make more sense, in my opinion, for people to simply start linking to Britannica articles (which are editorially vetted and more accurate in general than the Wiki articles).”

    I thought WP was found to be *more accurate* than Britannica after a study? WP is pretty well vetted too!

  38. mc Says:

    Aha, I think everyone is missing the cunning plan here.

    Wikipedia uses nofollow to remove the incentive for spammers, but Google can quite easily just choose to ignore the nofollow attribute on Wikipedia without telling anyone (well except Jimbo). Everyone wins!

  39. Dan Says:

    Wikipedia gets the position it does by having genuinely useful articles. Wikipedia articles don’t tend to get the top stop unless they’re actually good.

    Page rank is only one of the things that go into Google’s “secret sauce.” If all the sites that are part of the commercial/SEO/spam network stopped linking to Wikipedia, Wikipedia articles would still get high ranks because of their actual content, and because there would still be links to Wikipedia from plenty of noncommercial sources.

  40. Nofollow me to Wikipedia - Adult Webmaster Blog Says:

    […] Nofollow me to Wikipedia Der Beitrag wurde am 24. Januar 2007 von Oliver Karthaus veröffentlicht Nachdem Wikipedia beschlossen hat, die Bekämpfung von Spam mit einem flächendeckenden Nofollow auf Wikipedia fortzusetzen, gibt es geteilte Meinungen. Heute bin ich sogar über die “Campaign to Reduce Wikipedia’s PageRank to Zero” gestolpert, bei der der Autor angeregt hat, alle Links zu Wikipedia ab sofort nur noch mit einem Nofollow zu versehen. Gar nicht dumm, auch wenn das Wikipedia kaum etwas ausmachen wird. Die Masse macht’s. Ich finde den Move von Wikipedia äußerst frech. Erst sammelt man fleißig Hunderttausende von Links und jetzt schottet man sich samt denen ab. Ich habe aber auch einen Grund, warum mich das so ärgert. […]

  41. Tim Says:

    Wikipedia tries to fight Spam an SEO-Links on their platform and that is okay, but this decision is only fighting their own reputation.

  42. SEO Ltd - Search Engine Optimisation & Pay Per Click Management Cheshire» Blog Archive » Wikipedia Using “No Follow” Attribute Says:

    […] This caused outrage in the blogging community who feel the whole strength of Wikipedia was created by the many hundreds of thousands of small websites all linking to the Wikipedia site without the use of the “no follow” attribute. There is one blogger called Andy Beal who has started a campaign to fight back against Wikipedia be asking all webmasters who currently link to Wikipedia to add the “no follow” attribute to the link, to try and reduce their Page Rank to zero, which I seriously think is pretty much impossible. Andy has even created an image for webmasters to display on their websites which says “NOFOLLOW me to Wikipedia” with the Wikipedia logo covered in a huge red cross. […]

  43. SvT Says:

    i’ll use NOFOLLOW tag to Wikipedia .. :(

  44. SEO berSZerkers » Blog Archive » Wikipédia : on dévermine ! Says:

    […] Il y a un logo et plein de réactions, c’est ici : Campaign to Reduce Wikipedia’s PageRank to Zero. […]

  45. dmerton Says:

    Andy, I understand your thinking, but by us using NOFOLLOW in our own links we’d really be doing the work for Wikipedia in a roundabout way.

    Does anyone feel that the more NOFOLLOW gets used, the less effective it will become? Just like any other method a search engine uses to determine ranking, eventually it gets abused to the point of it being devalued… ex: meta tags, subdomains, link farms, etc… Furthermore the easier these things are to use, the more abused they become. NOFOLLOW will eventually end up in the SEO boneyard and this will all be a moot point.

    BTW - according to the Wikipedia, these things happened today in history:

    http://en.wikipedia.org/wiki/January_24
    = )

  46. Andy Beal Says:

    I agree dmerton. I think that NOFOLLOW is already being used for more than it was intended for.

  47. Rose Hunt Says:

    Andy Beal,
    I asked, you didn’t answer, so I went ahead with what I had. Hope you don’t mind. It is on the front page of Associated Content after all.

    http://www.associatedcontent.com/article/132418/wikipedia_under_attack _for_nofollow.html

  48. Andy Beal Says:

    Apologies Rose, I missed your request among the others. Great article though, many thanks!

  49. Rose Hunt Says:

    You’re welcome. :)

    BTW, I love your spam protection. I wish everyone used it. I hate trying to read scrambled letters mixed in with chaotic lines.

  50. simleon Says:

    I’m with you. I have an Italien SEO blog and I alredy sprea the word! We will stop wikis nofollow.

    Good job

  51. Bloody dude Says:

    Andy, great idea!

    You did get a lot of backlinks with no “additional” tags:)

    I don’t see ANY problem with Wiki nofollows. Sure, I work with Wiki. But I’m getting traffic, no PR.

    By the way, why everybody’s dreaming about PR???

    As for me, Wiki’s rankings are great due to trust, no backlinks.

    You need to work hard, if you’re going to keep interest for campaign:)

    P.S. Sorry for poor English.

  52. Doug Karr Says:

    Andy,

    I’m in!

    Doug

  53. Campaign to Reduce Wikipedia’s PageRank to Zero | Sorvoja.com Says:

    […] NOFOLLOW me to Wikipedia…read more | digg story […]

  54. JazzcatSEO » Reduce Wikipedia’s PageRank to Zero Says:

    […] Andy Beal, on his Marketing Pilgrim blog, announced his Campaign to Reduce Wikipedia’s PageRank to Zero. […]

  55. Ken Y-N Says:

    If you’re using WordPress, may I suggest my plugin for those of you wanting to turn off your linkjuice for Wikipedia?

    http://whatjapanthinks.com/wikipedia-nofollow/

  56. William Says:

    I see you’re complaining vigorously about a bunch of volunteers not doing enough work to please you. Just to check, you have spent a lot of time removing spammy links from Wikipedia, right? In which case, I look forward to you posting the link to your Wikipedia contributions page.

    Or wait? Are you offering to write the code that carefully discerns which links to use nofollow on? Don’t forget that to run on one of the world’s highest-volume web sites, your code will have to be carefully performance tested. Post a link here, and I’m sure you can get it critiqued.

    No? Hmmm… Then where do you feel you get the moral authority to boss around a bunch of volunteers whom you apparently haven’t done anything to aid? Really, I’m all ears. Next maybe you can post a YouTube video of you sitting in an armchair while criticizing people people picking up litter for not doing it the way you want.

  57. Toile-filante » Archive du blog » Wikipedia et nofollow, la vrai-fausse solution Says:

    […] Wikipedia devient un site créé et entretenu par une communauté qui désormais ne lui donne plus rien en retour. Certains l’ont un peu en travers de la gorge comme Andy Beal qui propose une campagne contre Wikipedia qui consiste à ajouter la balise nofollow à tous les liens pointant vers l’encyclopédie en ligne pour réduire sa popularité. […]

  58. The Wikipedia nofollow brouhaha continues » 世論 What Japan Thinks - Japanese Opinion Polls and Market Research Translated into English Says:

    […] Paul Montgomery at Tinfinger makes a case for dropping Wikipedia from Google and Andy Beal at Marketing Pilgrim is whipping up support for cutting off Wikipedia. Google Blogoscoped describes how they prevent spam links and many others discuss the topic in many languages. Track the nofollow tag at del.icio.us for the latest news. […]

  59. Andy Beal Says:

    William, that’s the funniest comment in days, thanks for making me laugh. I tell you what, how about everyone that ever linked to Wikipedia, go back and add a nofollow to their link. That way, Wikipedia will lose it’s PageRank and spammers won’t be an issue anymore.

    Better yet, we can ask Google to simply ignore ALL inbound links to Wikipedia and it will lose it’s value.

    Wikipedia become popular and useful, because the community linked to it and vouched for its credibility. Not linking back (and passing PR) to that same community is hypocritical.

  60. Peter Davis Says:

    I still can’t wrap my head around the why you believe people have a right to get a non-nofollow link from Wikipedia.

    The criticizing people people picking up litter for not doing it the way you want analogy was pretty apt, on the other hand.

  61. Andy Beal Says:

    External links are used whenever Wikipedia references information that is gleaned from an external source.

    Listen, I’m all for getting rid of the spam. But if an editor/volunteer ads a legitimate external source, it should pass on the PR value. If it’s a crap link, it should be removed.

    Heck, if you just said that an external source link had a nofollow attribute for the first 30 days, then automatically has that attribute removed after 30 days, surely that would be enough time for the Wikipedia to weed out the spam links and disuade those spammers looking to add links in order to win a silly SEO contest.

  62. DivERSant продвижение сайтов » Кампания «Снизим pagerank википедии до нуля» Says:

    […] Один из недовольных, которого зовут Andy Beal, предложил кампанию, цель которой — попытаться уменьшить PageRank википедии, аналогично вставляя во все ссылки ведущие на википедию, аттрибут rel=”nofollow”. Это врядли сработает, но кампания уже привлекла многих блоггеров, о ней написали ведущие сетевые издания, посвященные SEO, и просто интернет-СМИ. Поэтому, возможно, общественность задумается, и проблема использования nofollow где-то, кроме как в постах в форумы и комментах в блогах, встанет более остро чем сейчас. […]

  63. Halfdeck Says:

    “why you believe people have a right to get a non-nofollow link from Wikipedia.”

    Exactly, they don’t.

    If I linked to every marketingpilgrim post, does that give me the right to demand a reciprocal link?

    Absolutely not.

    Nofollowing all external links is going overboard. But no one yet has proposed a better solution.

  64. Peter T Davis » Wikipedia nofollows is best thing since sliced bread Says:

    […] Actually, I think I have a clue. It’s not very complicated. SEOs think that Wikipedia is great because of how many people have linked to Wikipedia. Everyone else thinks Wikipedia is great because of its content. […]

  65. greggles Says:

    Actually, people have proposed (and even created) better solutions.

    Blacklist plugins:

    +Wordpress blacklist plugin:
    http://whatjapanthinks.com/wikipedia-nofollow/

    +Drupal blacklist plugin:
    http://knaddison.com/drupal/just-say-no-follow-wikipedia-links

    +Andy’s policy change based upon a “30 days to no-nofollow”.

    Granular solutions are out there beyond this binary “all external are nofollow” system that they currently have.

  66. Andy Beal Says:

    Halfdeck…if I find something valuable on your site, and I reference it on mine. Would you expect a link back to your site? Would you be annoyed if I linked but used the nofollow?

    I think my idea of putting all external Wikipedia links on “probation” for the first 30 days, is viable.

  67. Christer Edwards Says:

    I think Wikipedia has grown in value and popularity based on its content, not because of its link popularity. While the word may have been spread by “lowly webmasters” linking to it I don’t have much argument with the decision. The reason is that Wikipedia is offering free information and strictly generates money from donations. They are not benefiting from the inbound links in the same way that we might, by building reputation and then advertising. It’s people like us on the other side that could potentially lose anything from the decision.. and we should be more worried about contributing vs leeching.

  68. Andy Beal Says:

    Hi Christer. Think about it though. Where did

    Wikipedia get that content? Other resources, web sites perhaps?

    Who contributed that content? Other web site owners maybe?

    And how did anyone ever find Wikipedia to start with? Maybe following another link?

    Wikipedia may be a huge powerful site, that delivers great value, now, but it wasn’t always that way.

  69. Peter Davis Says:

    I think you’re just beating a dead horse at this point Andy. You’re not going to convince Wikipedians over to your point of view by browbeating them.

    I think several people have already offered up the best suggestion. If you want it changed, then take a leading role in changing it.

  70. Andy Beal Says:

    Totally agree Peter. I’m done with this topic - could you ask commenters to stop antagonizing me? :-)

  71. Peter Davis Says:

    I’ll stop antagonizing you. How’s that? ;)

  72. Andy Beal Says:

    LOL

  73. Online Bulletin » New Online Bulletin Linking Policy Says:

    […] If you’re new here, you may want to subscribe to the RSS feed. Back on Monday we reported that Wikipedia changed all of its external links to NOFOLLOW links, and discussed why we thought it was such an awful idea.  It seems we were not alone in that opinion, as Andy Beal over at Marketing Pilgrim recently launched a campaign to reduce Wikipedia’s Pagerank to 0.  Andy acknowledges that the campaign will not be successful, but is attempting to send Wikipedia a message.  Like Andy, we have decided to make any further links to Wikipedia on Online Bulletin NOFOLLOW links, hopefully resulting in Wikipedia reverting this new policy. andy beal, nofollow, Site News, wikipediaBookmark to: […]

  74. Lyononline Says:

    “By the way, why everybody’s dreaming about PR???”

    Weird question. Maybe just to be reconized by search engines and get more people reading your articles?

  75. Jesse Wright » A campaign to reduce the Page Rank of Wikipedia Says:

    […] There is a campaign saying ‘no to nofollow‘ and there is a campaign to reduce the page rank of Wikipedia by misusing ‘nofollow’. So will you use ‘nofollow’ in all your outgoing links? By the way I haven’t used in anything except my blog comments to avoid spammers. […]

  76. Anand Says:

    oh, come on dude..grow up..Wikipedia is much more of a value than crappy blogs like yours AND MINE. As a student, I have always used Wikipedia to read things that are not even in the books that are regarded bibles in the areas.

    So, get a life.Stop Spamming, Stop your freaking campaigns..

  77. » Nofollow and wordpress why I’m removing the rewrite - » Blog Yack Yack Says:

    […] I was having a read here and there today about nofollow, and was left saying to myself hmmn well at least I don’t emply the damn thing, and if I do its usually with a nudge and a wink poking fun at something or other. I then fired up the firefox search status plugin and switched on the highlight nofollow option and carried on flicking through various tabs and links surprised to see the number of red rel nofollow flags popping up here there and everywhere. […]

  78. Cornwallseo.com » Is your Blog “Link Lite”? Says:

    […] Rob Watts has taken the decisions to remove the “no-follow” tag from his blog. After read about what Andy Beal and Andy Beard were up to. […]

  79. Manoel Netto Says:

    Here is a plugin to do it!
    http://www.tecnocracia.com.br/arquivos/dando-o-troco-na-wikipedia/lang  /en

    Payback on them.

  80. WP plugin stops plugging WP -- Chip’s Quips Says:

    […] Just activated a new plugin for WordPress: wikipedia-nofollow. Ken Yasumoto-Nicolson (aka seron) says he whipped this one up over lunch, but it’s well written (for PHP) and succinct. It adds rel=”nofollow” to all links to wikipedia.org in your posts (and optionally in the comments as well) if they don’t already have that attribute. Rather than modifying the database, it operates when content is rendered — so you’re not making permanent changes. […]

  81. » Give a little link love say no to nofollow Blog Yack Yack Says:

    […] I was having a read here and there today about nofollow, and was left saying to myself hmmn well at least I don’t employ the damn thing, and if I do its usually with a nudge and a wink poking fun at something or other. I then fired up the firefox search status plugin and switched on the highlight nofollow option and carried on flicking through various tabs and links surprised to see the number of red rel nofollow flags popping up here there and everywhere. […]

  82. franky Says:

    Now this is great linkbait. Well done!
    And then SEOs wonder why Jake Average doesn’t like them.

  83. » Give a little link love say no to nofollow remove the link condoms Blog Yack Yack Says:

    […] Nofollow and wordpress why I’m removing the rewrite I was having a read here and there today about nofollow, and was left saying to myself hmmn well at least I don’t employ the damn thing, and if I do its usually with a nudge and a wink poking fun at something or other. I then fired up the firefox search status plugin and switched on the highlight nofollow option and carried on flicking through various tabs and links surprised to see the number of red rel nofollow flags popping up here there and everywhere. […]

  84. Shawn Blog » Your comments get indexed on shawnblog.com Says:

    […] The discussion came from the discovery that Wikipedia uses this nofollow attribute in all their posts–again, presumably to prevent spam from being indexed. This means that the folks spending time adding content to Wikipedia entries have been building something that doesn’t even get indexed by Google. The general consensus is that this is a huge disservice to everyone who uses the web since Wikipedia is regarded by many as an invaluable resource. […]

  85. CapeCodSEO » Thoughts on Wikipedia and Bad Link Building Practices Says:

    […] The news that Wikipedia will be tagging all hyperlinks to external sites with “no follow” attributes is disappointing but not shocking. Because of Wikipedia’s high rankings in search engines like Google and Yahoo, as well as the ability for almost anyone to edit or create content on the site, there undoubtedly are spam tactics in play for attempting to place links within its content. This has caused somewhat of an uproar in the SEO community, as it is very likely that the value of an inbound link is what enables a site like Wikipedia to even become popular in search rankings. […]

  86. Jason S Says:

    That’s really cool to know!!
    I will try joining in…

    Cheers!!
    Jason S
    I Blog at : http://jsbi.blogspot.com

  87. Questioning NoFollow » Webomatica Says:

    […] On a related note, we have Marketing Pilgrim that’s a bit miffed about Wikipedia’s recent move towards using “nofollow” on all its external links to reduce spam. He’s thinking that people should use “nofollow” on all links to Wikipedia in protest. But the ultimate hope is that Wikipedia returns to not using “nofollow”. […]

  88. the tweney review » Blog Archive » How to strike back at Wikipedia’s silly nofollow policy. Says:

    […] So Wikipedia is adding nofollow tags to all its links? Fine, then. We’ll all just add nofollow tags to all of our links that point to Wikipedia. Surely someone can write a Wordpress plugin that does this automatically? […]

  89. Lucian Says:

    You have nofollow too on your blog ? let’s start a campain to bring your PR to 0…

  90. Andy Beal Says:

    Lucian, I only use nofollow on comment links, not sites I link to from the blog. Why do I use nofollow on comments? Cos you never know when some idiot might stop by, leave a smart-ass comment and then expect to get some link-juice from me. ;-)

  91. Peter Davis Says:

    Kind of in the same way Wikipedia doesn’t know when some idiot might stop by and spam a link and then expect to get some link-juice from them?

  92. Andy Beal Says:

    Hi Peter, glad to see you back on this. ;-)

    That would be Wikipedia’s problem. If they want to let just anyone add a link to the main content, they should police it.

    I don’t allow just anyone to post to my blog and if I decide that someone has contributed to the content of this site, I give them credit and a full link. Wikipedia should not penalize those who’s content has helped build Wikipedia.

    Comparing links in a comments section, with Wikipedia is apples and oranges.

  93. Peter Davis Says:

    Haha, you’re pretty good at baiting me, that’s for sure. ;)

    But, I think that both blog comments and Wikipedia’s external links both fit quite well in the “anywhere that users can add links by themselves” that Google suggests for using nofollow tags.

  94. Andy Beal Says:

    I still don’t buy that argument. The external resources links on Wikipedia are the same as a “hat-tip” or “credit to” link on a blog post.

  95. Peter Davis Says:

    They should be. Certainly. But, only someone truly naive would believe that they are.

  96. Andy Beal Says:

    True, and only someone truly naive would believe people leave comments on blogs without thinking how it might bring traffic to their own site. ;-)

  97. SEO, SEM and Some New SEO/ SEM Issues | Jason Fisch Says:

    […] I feel that this one is wrong. The Internet should equally exchange links, its how it is the “web”. As long as the external links are relevant to the topic, they should be allowed on the page and get the credit for it. Many devlopers have become so disgruntaled at this one that they have formed a grassroots organziation named ( NOFOLLOW me to Wikipedia ). They ask that all developers add the NOFOLLOW tag to a link if they link to Wikipedia, funny if you ask me. Although a gallent effort, the effort will be futile. Wikipedia is already a powerhouse in the SEM market and even if a lot of developers did jump on, the amount required would not happen. Besides the word of mouth and technologies such as social bookmarking will happer their efforts. I just a two prong attack, perhaps using the NOFOLLOW and every devloper creating websites called Wikipedia and containing a lot of Wikipedia keywords. The combination of competition and the NOFOLLOW can be the only gallent effort. […]

  98. Jason Says:

    I am not happy about the whole thing, however as many have said, Wikipedia just has too much page rank already. Check out my blog for my full opinion on the matter: http://jfischweb.com/blog/?p=12

  99. Peter Davis Says:

    Loooooooooooooordy the irony here is so thick!

  100. Andy Beal Says:

    I have nothing more to add Peter, but I thought I’d bring us to 100 comments. :-)

  101. Tim Linden Says:

    I wonder if adding -wikipedia.com to all our searches would affect it any? If the big G sees everyone is trying to search for information but NOT on wikipedia, I would think they would track that too and rank it less.

  102. Peter Davis Says:

    Considering that Wikipedia is often the only relevant result, doing that would be silly.

  103. Dr Infarto Says:

    The spanish Wikipedia is pure trash, I support this campaign.

  104. The Wikipedia nofollow brouhaha continues » 世論 What Japan Thinks Says:

    […] Paul Montgomery at Tinfinger makes a case for dropping Wikipedia from Google and Andy Beal at Marketing Pilgrim is whipping up support for cutting off Wikipedia. Google Blogoscoped describes how they prevent spam links and many others discuss the topic in many languages. Track the nofollow tag at del.icio.us for the latest news. […]

  105. Peter Says:

    Seriously, do the “lowly webmasters” really expect that their link into Wikipedia ensures that they will get fair treatment from the site. Thats like saying that I could link to you and you would have to link back to me.

    The actual majority of Wikipedia links are likely to come from random people who link there expecting nothing back.

    Of course, if you make your livelihood from the External links section of wikipedia then I suggest you read their policy on that section of articles and think up a better way to screw with PageRank for your own good. Wikipedia is a privately owned website which can do what it wants with its links and if it thinks spam is as bad as you think it is here in your comments then they are entitled to use available features to protect themselves.

  106. Jonix Says:

    great debate, and great comments :)

    Well wikipedia has grown too much. It has now thousands or “millions” of topics. It is time to make some changes, and put some rules. It’s simple, a better login/register user module. With that module, only registered users could review, add and edit the pages. The system with that could control who have written and what. When someone add a link, the system would send emails to registered users saying that user XPTO add a link ABC in section XPTO and the other registered users could review the link with wikipedia policies. Every new link added, should stay with nofollow for 15 days, and if a registered user review the link (let’s say in 1-2 days, the nofollow was over. If after 15 days, the link was not reviewed by no one (wich is almost impossible), the system would delete automatically the link.

    With a good group of programmers this is a simple thing to do and will not take too long. Until such a system is implemented, wikipedia should be maintened has it is. A system like this or other that gives this kind of control, yes, should be implemented.

  107. No Follow Or Do Follow? » PPC Expert & SEO Strategist Blog by Gordon Choi Says:

    […] To appeal, certain blogs (like Marketing Pilgrim) are very against this idea of Wikipedia and even went all the way to include nofollow attribute to all outgoing links to Wikipedia. […]

  108. Joan Says:

    ¡Fóllatelos!

  109. Sajid Iqbal Says:

    I think this is a shameful way to deceive such information-rich site. The fact is that people so-called SEO experts are encouraging people to get backlinks from popular sites like Wikipedia in order to raise there PR and search listing. People now spamming Wikipedia to get quality backlinks for none. If Wikipedia bans such shameful tactics, I will be happy to follow wikipedia.

  110. The Ultimate Guide on How to Get Your Website Listed in Wikipedia Says:

    […] Andy Beal has started a NoFollow campaign in a bid to reduce Wikipedia’s PageRank to Zero Until Wikipedia realizes that its popularity (and link value) has only come about because hundreds of thousands of lowly webmasters linked to the site without using the NOFOLLOW tag, I plan to include NOFOLLOW on any future links to Wikipedia and will display the above logo on my site as a battle-cry to rally others. […]

  111. Ankur Says:

    I agree with all my heart.

    Another blog - recommended all links to be given non-follow, for a period of 6 weeks or so, and if no one edits it ,then the link has a reason to be there.

    Yet, apparently wiki does not want to listen.

    Fight the power! :)

  112. mincus Says:

    One of the things that people miss with Wikipedia adding nofollow to its links, is that downstream Wiki sites (wikibooks etc) or sites that use the mediawiki software end up with nofollow as well.

    So you have people that may not even know that their external links are nofollow on their sites.

    Imagine if by default people who used Wordpress and other blogging software had _all_ external links in their posts marked nofollow. These changes add up and the web loses the ability to count votes on links to determine what content is actually worthwhile.

  113. Tim Linden Says:

    Good point mincus. And then the big G would have to come up with a new plan on ranking the web =P

  114. zeza Says:

    Haha, you’re pretty good at baiting me, that’s for sure. ;)

    But, I think that both blog comments and Wikipedia’s external links both fit quite well in the “anywhere that users can add links by themselves” that Google suggests for using nofollow tags.

  115. Adrian Says:

    Well, SEOs have always had the talent to spam bad sites to the top of the search rankings, it will be interesting to see if they have the talent to spam.


    [link removed]

  116. David Gerard » Blog Archive » World Intellectual Property Day: April 26, 2007. Says:

    […] “For the record, I’m not a Wikipedia spammer.” Of course you’re not, dear. […]

  117. Veinor Says:

    mincus: Except the software is configurable, and if you’re setting up something as huge as MediaWiki without going through configuration, you don’t really have a business using it in the first place.

  118. Veinor Says:

    Forgot to say: This has been the default for a while, actually. Nothing has changed downstream. Wikipedia’s settings don’t affect the other MediaWikis.

  119. The Pageman Says:

    some thoughts:

    1. it’s not easy to put an article up in Wikipedia let alone put links inside it. really. try it. there’s an army of deletionists inside wikipedia that will mark your article with speedy deletion if it doesn’t subscribe to wikipedia standareds

    2. it’s hard enough to get second sources to be referenced by a tertiary source like like Wikipedia. I’m thinking this might discourage people to put up meaningful material there and also develope the stubs.

    3. is there an alternative to wikipedia then? a wiki without the nofollow? so this is like a nofollow virus that’s slowly infecting the WWW as more downstream wikis assimilate the nofollow tags

    4. I’m wondering how big G will now rank relevance … (thinking out loud) :P

  120. Peter Davis Says:

    I doubt it discourages many people from contributing to Wikipedia. It’s a rather myopic point of view. Only SEOs even think in those terms. And, most SEOs who were submitting their links to Wikipedia are still out there submitting massive numbers of links.

  121. greggles Says:

    Yeah, the people against this are so myopic. They just want to have an internet full of reliable organic links that can be used by search engines to find high quality content. I mean, it’s so myopic to hope that the internet could be full of relations between sites rather than a series of separate silos.

    Peter, this isn’t a binary thing either. So, thinking about it that way only serves to keep your thoughts on the subject at a base level. Wikipedia has lots of options (as has been discussed earlier in the article and comments) that wouldn’t require nofollow to stop the spam.

  122. Halfdeck Says:

    “They just want to have an internet full of reliable organic links that can be used by search engines to find high quality content.”

    What are you drinking? SEOS don’t want “reliable organic links.” They want traffic and ranking. From Wikipedia’s POV, SEOs can go take a hike. They want people contributing to make a better Wikipedia, not whiners that are out to exploit Wikipedia.

  123. Andy Beal Says:

    Halfdeck - what about the web sites that Wikipedia editors cite (steal) information from in order to make up their precious information? Don’t they deserve to get something out of this? It’s not like Wikipedia has these experts that just “know” all this information. They’re getting it from other sites and probably not citing a good majority of them as it is.

  124. Peter Davis Says:

    Well, if Wikipedia is stealing content, they deserve a DMCA notice. A citation is a citation whether it’s nofollowed or not.

    Don’t I deserve lots of links from your blog for all the witty comments I leave for you? :D

  125. Halfdeck Says:

    Andy, I never said all outbound Wikipedia links should be nofollowed. I’m gunning for some transparancy here. Arguments get so damn convoluted when self-preservation is at stake (anyone watch Heidi try to talk her way out of getting fired from The Apprentice last Sunday?).

  126. green Says:

    Wiki is not stealing content i think, people steal from somewhere and inserts there, that why it has been popular.

  127. kik Says:

    what are news about the « other way that nofollow » on wikipedia (which were supposed to be a temporary fix), by now?

  128. Utah Internet Marketing :: Social Media Optimization :: eBay Selling Tip » Blog Archive » Why I Support the Wikipedia nofollow Says:

    […] Are you really that selfish that you can’t contribute to a greater cause without wanting to know whats in it for you? I think you are Andy Beal. Perhaps we should start a drive to pull down your PR. I mean, aren’t you being the selfish one? […]

  129. Actimel Francisco Says:

    Andy, I think the idea is great and I will “FOLLOW” it :)

    I understand the new era of NOFOLLOW because of the SPAM, this and that. Now, WIKIPEDIA? You are right when you say that they have they popularity because of “everybody”. So, I have just two links to them, and I’ll add the NOFOLLOW right now! :D

  130. HDR Says:

    Spam has been around since Al Gore invented the internets.

  131. Svajdlenka Says:

    For mi is Wikipedia still good source for useful info. I don’t have links on my pages on Wikipedia, but I think that external links on Wiki are not good only for SEO purposes, but also to bring traffic on these websites. When I am looking for some word on Wiki I usually follow some from external links.

  132. actimel Says:

    what are news about the « other way that nofollow » on wikipedia (which were supposed to be a temporary fix), by now?

    ———————————————
    http://www.alwaysfinance.co.uk

  133. Bujes blog » Blog Archive » Kampanija proti Wikipediji Says:

    […] Že v svojem prispevku je napisal, da ne vrjame, da bi bilo to možno, le da se mu zdi zabavno. Tudi v tem prispevku ma Wikipedia povezavo in to brez nofollow, ker sem preprosto prelen, da bi popravil HTML kodo. […]

  134. There’s a Blog in My Soup! » Blog Archive » Campaign to Reduce Wikipedia’s PageRank to ZeroCampaign to Reduce Wikipedia’s PageRank to Zero , Voodoochilli, your company, your words Says:

    […] read more | digg story Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

  135. The Truth About No-Follow — Webmaster Dome v1.8 Says:

    […] Anyway, when I talk about no-follow, I remember Andy of Marketing Pilgrim. I mean, have you seen his “Campaign to Reduce Wikipedia’s PageRank to Zero“. Its really interesting how this move made by Wikipedia made the world go nuts (Sorry Andy). […]

  136. Iroke Says:

    Hehehe,
    Nice idea. In any case from my own experience
    the no follow tag is rather futile.
    Both google and yahoo still consider no follow tags as valued links. It’s a fact.

  137. Sucharith Says:

    Would be a nice try… thou I really don’t think this could ever happen :)

  138. Real Estate SEO Blog » Blog Archive » Power of internal linking Says:

    […] to give a link that does not have nofollow tags to wikipedia (full supporter of Andy Beal’s Nofollow me to Wikipedia Campaign). Either way, I spent a few boring nights of (ok call me a nurde) wikiling (internal linking from […]

  139. proxy site Says:

    …For mi is Wikipedia still good source for useful info. I don’t have links on my pages on Wikipedia, but I think that external links on Wiki are not good only for SEO purposes, but also to bring traffic on these websites. When I am looking for some word on Wiki I usually follow some from external links….

  140. anonymous proxy Says:

    Wikipedia only took this action because of invasive link dropping, which is abusive. I fully applaud the decision and hope they never turn off the NoFollows.

  141. mikinhiou Says:

    yes !!! wikipedia is bad !!!
    it is bernard savonnet, my favourite teacher of iut informatique dijon, who says that !!!

  142. Compare Homeowner Loans UK Says:

    For mi is Wikipedia still good source for useful info.

  143. Thoughts on Wikipedia and Bad Link Building Practices - Cape Cod SEO Says:

    […] play for attempting to place links within its content. This has caused somewhat of an uproar in the SEO community, as it is very likely that the value of an inbound link is what enables a site like Wikipedia to […]

  144. Ronald Says:

    Awesome! I just found out about this campaign - I hate nofollow and I can’t understand why Wikipedia would adopt it.

    I actually despise the concept of nofollow so much that I won’t be following this campaign (although I’m already less inclined to link to Wikipedia). Nofollow is doing nothing to remove spam and everything to destroy internet community spirit and harm google rankings of new and updated media. The fact that we’re starting to see it in places it wasn’t originally intended for, like the critically-edited Wikipedia, should ultimately make the tag worthless (I hope) and lead to it being dropped by Google.

    good luck with your campaign
    All the best,
    Ronald

  145. Miguel Says:

    Well, if Wikipedia is stealing content, they deserve a DMCA notice. A citation is a citation whether it’s nofollowed or not.

  146. D Cooper Says:

    I am also a person that doesn’t support Wiki anymore. I am just a little guy that created a sword and weapon site here, Swords, and I took the time to add history files, research on each piece, etc. A Wiki editor actually allowed linking to some of my inner pages as resource material for content included on there site and I had no issues with that, until this rule was adopted. So someone out in the world can find my work useful, publish it somewhere, and I don’t get credit anymore? I think not. I support the no follow to them.

  147. John Says:

    Wikipedia is probably the best thing to happen to the internet, besides http, widespread broadband, and all that technical stuff. It bothers me how inadequately cited all of the information is, but still, It just kills me to hear people dash on it.

  148. researcher Says:

    Wikipedia behave like a robbers. They take content everywhere and do not even want the original source gave some rank.

    Visits of my site went down by 40% after nofollow was applied. And I never spammed, never added a link to my site.

    Now Wikipedia is at the same level of evil, if not even higher, as those stupid spammers. I am sure there could be much better ways to decide whether the links are relevant or not.

    I hate Wikipedia since day I lost and they gain on my sites. And I am sure there must be a large number of similarly affected people, especially those that have websites with a lot of reliable and unique facts as I did.

    You should be ashamed and get back to hell where you belong.

  149. Critique de Wikipedia | Encyclopédie Says:

    [R