Can Technorati Challenge Digg with New Site?
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Steve Rubel managed to capture a screenshot of a new site called WTF (Where’s the Fire), before it was taken down. It appears to be the work of Technorati, the well known and trusted blog search engine.
Boy, I’m excited to see this move by them. Digg has become a very closed community, and it’s virtually impossible to have your site featured, if the top users decide they just don’t like you. Combine that with a very tech-focused audience, and Digg becomes less compelling as a resource for readers or those being featured.
WTF is likely to be a huge hit, combining the trust of Technorati and the features of Digg (and maybe a dash of Techmeme). I’m looking forward to the official word – this is a community I think I can finally get behind.
UPDATE: We have an updated post on the launch. Here’s the update for the benefit of Digg visitors.
So what exactly is WTF?
When you see a top search with an orange flame next to it, it means at least one person from the community has written their view as to why that topic is hot – right now. The community is also invited to either write their own explanation or vote on the WTFs they view as most helpful. Based on a combination of number of votes and timeliness, the top WTFs by search topic appear on the top of the results page.
What’s interesting is Technorati’s open invitation for members to submit as many WTFs as they want. If you think you have a better angle on a breaking story, go ahead and submit, and get your friends and readers to vote. You can see it in action, with a search on Technorati for “windows vista“.
I said yesterday, I’m excited about this new angle for Technorati. I spoke to Jeremiah Owyang and we agreed that Technorati has not been as valuable in recent months – too much noise. Sifry et al have recognized this and brought some “fire” to the service by bringing in popularity and voting that have helped sites, such as Digg, flourish.