CBS Turns Down $50m Booble.com Super Bowl Ad

Do you remember the adult search engine Booble.com, which originally launched with a logo that looked very similar to Google’s?

Not only is the site still around, but it offered CBS $50 million to air a Super Bowl ad. CBS – not looking for any fines – turned them down.

Booble claims that their commercial is far “tamer” than the GoDaddy add which ran in 2005, and says their commercial is pretty funny (which Super Bowl ads are not?) and features a woman catching her husband trying to secretly check out a few adult sites (I don’t think many wives would think that’s funny, would yours?). Booble credits the tight commercial restrictions to the Janet Jackson “wardrobe malfunction” a few years ago.

Of course, it has nothing to do with the fact that Booble is very far from family-friendly.

PS. I’ve not linked to the site, go there at your own risk.

  • http://blogs.webpronews.com chris

    no link love for teh pr0n? for shame andy. for shame. ;)

  • http://www.hawaiitourismindustry.com Dale

    I don’t think they need any link love to begin with. If they’re spending 50million on an ad, they can try convincing Andy to buy a link instead. ;)

  • http://www.hawaiitourismindustry.com Dale

    Woops… I meant, they can try convincing Andy to sell them a link instead. My bad… coffee was too weak this morning. lol :)

  • http://shoemoney.com Shoemoney

    This was the smartest thing they could ever do.. now everyone is blogging about them. Nice porn promotion ANDY =P

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  • http://www.marketingpilgrim.com Andy Beal

    I thought the same thing Jeremy. Where in the world would they get $50m from? It was likely a bluff, knowing too well CBS would decline. The fact that Booble issued a press release saying CBS turned them down, shows it was a great publicity stunt on their behalf.

  • http://www.marketingpilgrim.com Andy Beal

    Chris, I noticed the WPN blog didn’t link to it either. Which do you want to be the “pot” or the “kettle”. ;-)

  • http://blogs.webpronews.com chris

    i’m just following the example set before me on this one. ;) so i guess that makes me the pot because the pot follows the kettle… or is it the other way around?

  • http://www.sportswikipedia.org sports wikipedia

    I think that CBS should of taken the offer as long as the ad itself was clean enough. Look what we see on tv as it is no harm i don’t think.

  • Ghengis

    Obviously they couldn’t have made the buy- that has to represent something like 10-30x their annual revenue, and over 100x their annual net. They’re just good at getting links from people by making s**t up.