Marketing Pilgrim

How comfortable do you feel, sending confidential information via email? I know that I try only to ever send my bank account details and SSN to the very highest of Nigerian princes, just in case the email goes astray.

Well, according to a small survey of attendees of the ISPA’s annual Parliamentary Advisory Forum, they share your fears in sending sensitive emails.

Fear of high-profile security scares (27 per cent), a lack of adequate security offerings from ISPs (24 per cent) and the inability to guarantee sender/recipient ID (33 per cent) were cited as today’s top three obstacles to mass user adoption of email for confidential communications.

However, hope is on the horizon, with many believing email will become more secure in the future.

…47 per cent of industry representatives in attendance expected email to surpass traditional forms of confidential communications (recorded mail, courier etc) by 2009. A further 27 per cent expected email to be the main means for confidential communication by 2012.

Certainly something is needed to kick-start email usage. I know, everyone uses email, but it’s certainly not a trusted medium for sensitive information and the signal to noise ratio is becoming unbearable (too much spam).

Thanks to LogicaCMG for the info.

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