Comments on: Eons’ Jeff Taylor Wants to Make Over-50s Cranky.com http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jacky http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html/comment-page-1#comment-40906 Jacky Sun, 03 Feb 2008 07:02:10 +0000 http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html#comment-40906 I know Cranky via a friends on meetwealthyboomer. I checked lots of news about cranky, and saw lots of negative comments. But I think it's a good news that people start to pay attention to us. Good job, Tailor I know Cranky via a friends on meetwealthyboomer. I checked lots of news about cranky, and saw lots of negative comments. But I think it’s a good news that people start to pay attention to us. Good job, Tailor

]]> By: EONS Cranky Search Engine and HealthLine - Tech Mentat http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html/comment-page-1#comment-21515 EONS Cranky Search Engine and HealthLine - Tech Mentat Tue, 30 Jan 2007 08:13:46 +0000 http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html#comment-21515 [...] Clearly I am a bit biased on the subject since Healthline has penned a deal with EONS & Cranky.com BUT I have to say that I am really excited (for EONS) about the amount of discussion Cranky has received. [...] [...] Clearly I am a bit biased on the subject since Healthline has penned a deal with EONS & Cranky.com BUT I have to say that I am really excited (for EONS) about the amount of discussion Cranky has received. [...]

]]> By: Karras Bommer http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html/comment-page-1#comment-17513 Karras Bommer Thu, 11 Jan 2007 19:28:28 +0000 http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html#comment-17513 Being a definite Baby Boomer, born 1947, I consider "cranky" to be an insult. Years ago the term was associated with senility and not in a favorable way. Most of the educated and sophisticated of the Baby Boom Generation will ignore this search engine since it obviously doesn't know us. Being a definite Baby Boomer, born 1947, I consider “cranky” to be an insult. Years ago the term was associated with senility and not in a favorable way. Most of the educated and sophisticated of the Baby Boom Generation will ignore this search engine since it obviously doesn’t know us.

]]> By: Helen http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html/comment-page-1#comment-17194 Helen Wed, 10 Jan 2007 17:38:47 +0000 http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html#comment-17194 Having worked extensively in the senior and boomer online market, I have to say that I have mixed feelings about this site. It does some things right, like using larger fonts and lots of whitespace. However, the first page of results for "clothing" are Banana Republic, Nike, Cannondale, and Jcrew. While boomers are *NOT* elderly, and are more likely to need leisure and sport clothing than the same age group in decades before, these are not the sites I'd personally choose to show them first. Having worked extensively in the senior and boomer online market, I have to say that I have mixed feelings about this site. It does some things right, like using larger fonts and lots of whitespace. However, the first page of results for “clothing” are Banana Republic, Nike, Cannondale, and Jcrew. While boomers are *NOT* elderly, and are more likely to need leisure and sport clothing than the same age group in decades before, these are not the sites I’d personally choose to show them first.

]]> By: Dean http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html/comment-page-1#comment-17179 Dean Wed, 10 Jan 2007 16:37:36 +0000 http://www.marketingpilgrim.com/2007/01/eons-jeff-taylor-wants-to-make-over-50s-crankycom.html#comment-17179 I think they are fighting an uphill battle here. Google et al can deliver the right information based on good queries. The only value might be the ranking of ambiguous terms like "train". Older folks might be looking for Amtrak whereas youngins might be looking for the band. I suppose that if it can draw more targeted and relevant advertisers then it might be an interesting play that cranky people would find valauble. Better yet, let Google allow users to create profiles from which Google can deliver the most relevent results. I think they are fighting an uphill battle here. Google et al can deliver the right information based on good queries. The only value might be the ranking of ambiguous terms like “train”. Older folks might be looking for Amtrak whereas youngins might be looking for the band. I suppose that if it can draw more targeted and relevant advertisers then it might be an interesting play that cranky people would find valauble.

Better yet, let Google allow users to create profiles from which Google can deliver the most relevent results.

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