Google, Apple and YouTube Named 2006 Top Brands

Friday, January 26th, 2007;
-- Andy Beal |

Online branding magazine Brandchannel.com asked 3,625 branding professionals and students to vote on “Which brand had the most impact on our lives in 2006?”.

Here are the top 5 global brands, based purely on impact of the brand:

  1. Google
  2. Apple
  3. YouTube
  4. Wikipedia
  5. Starbucks

The list order changes a little, when you look just at North America:

  1. Apple
  2. YouTube
  3. Google
  4. Starbucks
  5. Wikipedia

Curious about Europe?

  1. Ikea
  2. Skype
  3. Nokia
  4. Zara
  5. Adidas

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One Response to “Google, Apple and YouTube Named 2006 Top Brands”

  1. » Google Australian Flyover Runs Into Snags » InsideGoogle » part of the Blog News Channel Says:

    [...] Google has topped Brand Channel’s list of the top brand worldwide of 2006, by impact, beating out Apple. Third place belongs to Google’s YouTube, too, giving Google a cool hold on the top of the list. Their list of top brands in North America, though, puts Apple at #1, with Google dropping to third, and YouTube in second. [...]

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