Online branding magazine Brandchannel.com asked 3,625 branding professionals and students to vote on “Which brand had the most impact on our lives in 2006?”.
Here are the top 5 global brands, based purely on impact of the brand:
- Apple
- YouTube
- Wikipedia
- Starbucks
The list order changes a little, when you look just at North America:
- Apple
- YouTube
- Starbucks
- Wikipedia
Curious about Europe?
- Ikea
- Skype
- Nokia
- Zara
- Adidas












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