Online branding magazine Brandchannel.com asked 3,625 branding professionals and students to vote on “Which brand had the most impact on our lives in 2006?”.
Here are the top 5 global brands, based purely on impact of the brand:
- Apple
- YouTube
- Wikipedia
- Starbucks
The list order changes a little, when you look just at North America:
- Apple
- YouTube
- Starbucks
- Wikipedia
Curious about Europe?
- Ikea
- Skype
- Nokia
- Zara
- Adidas
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1 comment on “Google, Apple and YouTube Named 2006 Top Brands”
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» Google Australian Flyover Runs Into Snags » InsideGoogle » part of the Blog News Channel Says:
January 31st, 2007 at 3:36 pm
[...] Google has topped Brand Channel’s list of the top brand worldwide of 2006, by impact, beating out Apple. Third place belongs to Google’s YouTube, too, giving Google a cool hold on the top of the list. Their list of top brands in North America, though, puts Apple at #1, with Google dropping to third, and YouTube in second. [...]