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The world’s largest mobile telecommunications carrier and the world’s most popular search engine have tied the knot and announced their offspring will be named Monternet….ooh, isn’t he cute.
From the official announcement…
Google will provide its world class search engine technology to China Mobile to enable “mobile search†on China Mobile’s Monternet WAP portal, and China Mobile users will be able to easily search Monternet and its vast content, including sports and entertainment news, ringtones, games, images, videos and novels. Users will be able to access the service via a search box or search link on Monternet’s homepage, or through a dedicated mobile search homepage on Monternet. The first-phase service has been partially put into trial operation in December, 2006 and will be launched broadly in the early part of 2007.
Both parents are said to be “chuffed to bits” and look forward to many years of domination wedded bliss.
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The State of Mobile Search @ SEO Principle | Nadir Garouche’s Blog on SEO Says:
February 5th, 2007 at 7:58 pm
[...] These guys are using different ways to promote their mobile search engines. They either sign agreements with mobile constructors to embed a search application direclty into phones, for example Google with Samsung or Yahoo and Motorola or Nokia (with Yahoo! Go). Or they are signing deals directly with network operators, for example Google signed an important deal with China Mobile, the leading network in China. [...]