Google Defuses Googlebombs; Does this Change Link Building Practices?
Google has announced they’ve made some changes to their algorithm to try to identify and suppress the instances of Googlebombs (when many people link to the same page with the same keyword, in an attempt to get that page to rank for an obscure or insulting phrase).
By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead….the extra effort to find a good algorithm helps detect Googlebombs in many different languages.
Ok, that’s a great effort. No one really benefits from seeing a Googlebomb listed in the search results, but what does this do for your link building efforts?
I’m not a “Link Ninja“, but know enough about linking to get the job done. Most webmasters go out and try to obtain as many links as possible, using the same anchor-text, in an attempt to rank well for that keyword. Expert link builders know the value of mixing up link efforts, including varying destination pages and anchor text, but it strikes me that many web sites could see themselves caught up in the new algo, and lose ranking for certain keywords.
Anyone care to comment, help me understand just exactly how Google might be able to figure out how to ONLY filter Googlebombs without innocent bystanders getting caught-up in the mix? Maybe a link to Matt Cutts’ post will trigger his Cutts-sense, and he’ll stop by to explain in more detail.