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Google Gains, Yahoo & MSN Mixed Bag




Nielsen//NetRatings reported a week ago that Google had more than 50% of the search market share in December 2006. The data for the top three (compared with comScore Networks’ data from the same period, released Jan 15):

Provider Searches (000) Share of Searches comScore Queries/Share
Google Search 3,035,617 50.8% 3.2 billion / 43.7%
Yahoo! Search 1,412,904 23.6% 1.9 billion / 28.5%
MSN/Windows Live Search 499,946 8.4% 713 million / 10.5%

Clearly, and unsurprisingly, comScore and Nielsen differ on their estimations of each search engine’s popularity. comScore’s stats give MSN and Yahoo a better projection than Nielsen.

Inside Google at the Blog News Channel noted that Yahoo! is growing at a faster rate than Google (Yahoo’s growth rate: 30.1%; Google’s: 22.6%). Of course, it’s easy to grow faster when you’re half as big.

The biggest loser here is MSN, with a negative growth rate according to Nielsen (-9.7%) in spite of performing 1/6 as many searches as Google.

Google boasted another win in the UK. comScore Networks reported yesterday:

Switching places once again with Microsoft Sites, Google Sites narrowly assumed the Number One position in December with 25.8 million visitors (just 30,000 more than Microsoft).

The top five properties among UK Internet users age 15+ from comScore’s World Metrix:

Property Nov 2006 Visitors (000) Dec 2006 Visitors (000) % change
Google sites 24,911 25,751 3%
Microsoft sites 24,976 25,721 3%
eBay 20,686 20,921 1%
Yahoo! sites 19,862 20,171 2%
BBC sites 16,386 16,665 2%

Clearly, MSN and Google are neck-and-neck in the UK. Yahoo! lags behind eBay in the UK. After the top five, Amazon, Time Warner, Ask, Fox Interactive (parent company of MySpace), and Home Retail Group (formerly GUS) round out the top ten.

Would Nielsen find that Google and MSN are reversed? Which company, if any, do you believe?

  • http://www.clientwell.com/ David Mahon

    I’d be more inclined to believe Google on these stats, especially in the UK. As far as searches performed goes, Google has to be by far the most popular. A lot of people go to MSN to get news, horoscopes, job listings, etc. In Ireland, our research has shown that Google is used by almost 80% of users, with Yahoo & MSN neck and neck at about 8% each.