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Google’s YouTube to Offer Revenue Share on Video Ads


The BBC is reporting YouTube will shortly launch an advertising revenue share model with users who upload their own unique videos.

Following a model that has helped Revver gain popularity, YouTube founder Chad Hurley indicated the goal was to “reward creativity” of users that upload popular content.

The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.

Also coming is a new system to identify copyrighted material.

The company…was currently working on “audio fingerprinting” technologies to identify copyrighted material…

I’m guessing the identification of copyrighted material would come before the revenue share rollout. YouTube would face all kinds of issues if it allowed users to share ad revenue on already copyrighted video content.

Via SEL.