Google’s YouTube to Offer Revenue Share on Video Ads
Sunday, January 28th, 2007;
-- Andy Beal |
The BBC is reporting YouTube will shortly launch an advertising revenue share model with users who upload their own unique videos.
Following a model that has helped Revver gain popularity, YouTube founder Chad Hurley indicated the goal was to “reward creativity” of users that upload popular content.
The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.
Also coming is a new system to identify copyrighted material.
The company…was currently working on “audio fingerprinting” technologies to identify copyrighted material…
I’m guessing the identification of copyrighted material would come before the revenue share rollout. YouTube would face all kinds of issues if it allowed users to share ad revenue on already copyrighted video content.
Via SEL.
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January 28th, 2007 at 5:54 pm
Kind of like how AdBrite is offering InVideo Advertisements for FLV Videos?
January 29th, 2007 at 8:43 am
[…] Reactions to the YouTube ad revenue sharing concept vary. RustyBrick at the SERoundtable blog predicts an onslaught of spam videos, or “spedios“. Andy Beal of the MarketingPilgrim blog suggests that YouTube will have to solve the problem of identifying copyrighted content before rolling out revenue sharing. Overall, the reaction seems to be positive. One key area this would address is the perception that YouTube is raking in billions while its content providers earn nothing. Wired Magazine recently noted that the actress in the wildly popular LonelyGirl videos was paid a mere $500 a week, while the producers had to borrow money from their parents to make the videos. Fame and publicity are great, but in the long run YouTube and its content suppliers need a more stable relationship. Ad revenue could be a key element in solidifying that relationship. Add this post to: del.icio.us - Digg it - Furl - Yahoo MyWeb No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> […]
February 6th, 2007 at 3:18 am
[…] So earlier this week (or was it last week? I’ve been so busy!) we all learned that Google/YouTube will be paying people for uploading videos to YouTube. […]
March 7th, 2007 at 1:40 am
So…when exactly does this proclamation begin? Anyone know?
April 3rd, 2007 at 8:40 pm
[…] Sunday, January 28, 2007 Google’s YouTube to Offer Revenue Share on Video Ads | Marketing Pilgrim Tags: ads […]