This is an obvious attempt to create the type of buzz that I have the feeling is about to happen. I am a fan of both WickedFire and Copeac. They are both run by some great people who are very smart.
So my question to you is, does it go too far? How far are you willing to go to get links and promotion? I would normally consider this shirt going to far and counter productive but based on Copeac’s size I have no doubt this campaign will be considered a success.
I don’t think a larger network could get away with such a stunt without some negative repercussions but Copeac is small enough where most webmasters haven’t heard of them before now. When you are the little guy on a very crowded block, sometimes you have to throw some stones to get noticed.