Inc. 500 Embracing Social Media Faster Than Fortune 500

There’s a new found reason why companies make the Inc. 500 list of fastest growing private companies – they’re embracing social media.

Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats.

How familiar are the Inc. 500 with with various social media?

• 42% are familiar with social networking
• 38% are familiar with message boards
• 36% are familiar with blogging

What types of social media are they using?

• 33% are using message boards
• 27% social networking
• 24% online videos
• 19% blogging

Finally, 66% of those surveyed said social media was either “very important” or “somewhat important” to their marketing strategy. Great news for anyone in the social media space!

Here’s the pdf download.