Inc. 500 Embracing Social Media Faster Than Fortune 500

Wednesday, January 10th, 2007;
-- Andy Beal |

There’s a new found reason why companies make the Inc. 500 list of fastest growing private companies - they’re embracing social media.

Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats.

How familiar are the Inc. 500 with with various social media?

  • 42% are familiar with social networking
  • 38% are familiar with message boards
  • 36% are familiar with blogging

What types of social media are they using?

  • 33% are using message boards
  • 27% social networking
  • 24% online videos
  • 19% blogging

Finally, 66% of those surveyed said social media was either “very important” or “somewhat important” to their marketing strategy. Great news for anyone in the social media space!

Here’s the pdf download.

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3 Responses to “Inc. 500 Embracing Social Media Faster Than Fortune 500”

  1. Tamar Weinberg Says:

    Interesting. I actually previously worked at one of the companies in the Inc. 100 and am not surprised at these results.

  2. Eric Mattson » Blog Archive » Blog Buzz about Inc. 500 Social Media Says:

    […] Andy Beal at Marketing Pilgrim […]

  3. It’s the Connection, Stupid - Covering All That's Social All the Web Says:

    […] Last week, Gartner released a report titled “Three Potential Pitfalls of Corporate Social Networking” highlighting that social networking utilities and functionalities aren’t a mature enough technology to make it a definitive business element. The four page, $195 report warns corporate America that “little evidence [exists] that social networking will be as beneficial for businesses as other Web-based communications technology, such as instant messaging.” Woah. That’s a bold statement there, Gartner! Maybe I’m wrong, but all forms of SNS are taking off and creating new perspectives for businesses. […]

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