Wednesday, January 10th, 2007 by Andy Beal

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Inc. 500 Embracing Social Media Faster Than Fortune 500

There’s a new found reason why companies make the Inc. 500 list of fastest growing private companies – they’re embracing social media.

Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats.

How familiar are the Inc. 500 with with various social media?

  • 42% are familiar with social networking
  • 38% are familiar with message boards
  • 36% are familiar with blogging

What types of social media are they using?

  • 33% are using message boards
  • 27% social networking
  • 24% online videos
  • 19% blogging

Finally, 66% of those surveyed said social media was either “very important” or “somewhat important” to their marketing strategy. Great news for anyone in the social media space!

Here’s the pdf download.


Social Media Monitoring in Just 60-Seconds. Guaranteed!

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3 comments on “Inc. 500 Embracing Social Media Faster Than Fortune 500”

  1. Tamar Weinberg Says:

    January 11th, 2007 at 10:08 am

    Interesting. I actually previously worked at one of the companies in the Inc. 100 and am not surprised at these results.

  2. Eric Mattson » Blog Archive » Blog Buzz about Inc. 500 Social Media Says:

    January 15th, 2007 at 6:26 pm

    [...] Andy Beal at Marketing Pilgrim [...]

  3. It’s the Connection, Stupid - Covering All That's Social All the Web Says:

    December 17th, 2007 at 2:07 pm

    [...] Last week, Gartner released a report titled “Three Potential Pitfalls of Corporate Social Networking” highlighting that social networking utilities and functionalities aren’t a mature enough technology to make it a definitive business element. The four page, $195 report warns corporate America that “little evidence [exists] that social networking will be as beneficial for businesses as other Web-based communications technology, such as instant messaging.” Woah. That’s a bold statement there, Gartner! Maybe I’m wrong, but all forms of SNS are taking off and creating new perspectives for businesses. [...]

 
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