There’s a new found reason why companies make the Inc. 500 list of fastest growing private companies – they’re embracing social media.
Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats.
How familiar are the Inc. 500 with with various social media?
- 42% are familiar with social networking
- 38% are familiar with message boards
- 36% are familiar with blogging
What types of social media are they using?
- 33% are using message boards
- 27% social networking
- 24% online videos
- 19% blogging
Finally, 66% of those surveyed said social media was either “very important” or “somewhat important” to their marketing strategy. Great news for anyone in the social media space!