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There’s a new found reason why companies make the Inc. 500 list of fastest growing private companies – they’re embracing social media.
Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats.
How familiar are the Inc. 500 with with various social media?
- 42% are familiar with social networking
- 38% are familiar with message boards
- 36% are familiar with blogging
What types of social media are they using?
- 33% are using message boards
- 27% social networking
- 24% online videos
- 19% blogging
Finally, 66% of those surveyed said social media was either “very important” or “somewhat important” to their marketing strategy. Great news for anyone in the social media space!
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3 comments on “Inc. 500 Embracing Social Media Faster Than Fortune 500”
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Tamar Weinberg Says:
January 11th, 2007 at 10:08 am
Interesting. I actually previously worked at one of the companies in the Inc. 100 and am not surprised at these results.
Eric Mattson » Blog Archive » Blog Buzz about Inc. 500 Social Media Says:
January 15th, 2007 at 6:26 pm
[...] Andy Beal at Marketing Pilgrim [...]
It’s the Connection, Stupid - Covering All That's Social All the Web Says:
December 17th, 2007 at 2:07 pm
[...] Last week, Gartner released a report titled “Three Potential Pitfalls of Corporate Social Networking” highlighting that social networking utilities and functionalities aren’t a mature enough technology to make it a definitive business element. The four page, $195 report warns corporate America that “little evidence [exists] that social networking will be as beneficial for businesses as other Web-based communications technology, such as instant messaging.” Woah. That’s a bold statement there, Gartner! Maybe I’m wrong, but all forms of SNS are taking off and creating new perspectives for businesses. [...]