Comments on: Increasing Your Marketing Agency’s Revenues by Saying "No" to Clients http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Profiling Your Clients: The 5 Usual Suspects http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-67217 Profiling Your Clients: The 5 Usual Suspects Wed, 04 Feb 2009 02:17:35 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-67217 [...] keep these different types of customers happy, you need to adapt your management style accordingly. Knowing when to say “no” to clients is a different [...] [...] keep these different types of customers happy, you need to adapt your management style accordingly. Knowing when to say “no” to clients is a different [...]

]]> By: 2008 New Year’s Resolution: Choose Your Clients Wisely http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-67216 2008 New Year’s Resolution: Choose Your Clients Wisely Wed, 04 Feb 2009 02:15:51 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-67216 [...] of any business deal. Andy Beal had an excellent point (in a post that I frequently link to) that you shouldn’t reduce the price of your services without reducing your deliverables. It only hurts you to let them devalue your service and for you to take on more work for less [...] [...] of any business deal. Andy Beal had an excellent point (in a post that I frequently link to) that you shouldn’t reduce the price of your services without reducing your deliverables. It only hurts you to let them devalue your service and for you to take on more work for less [...]

]]> By: Find car blog » Blog Archive » Marketers; Are You Charging Your Clients Enough?Andy Beal’s Marketing Pilgrim http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-48175 Find car blog » Blog Archive » Marketers; Are You Charging Your Clients Enough?Andy Beal’s Marketing Pilgrim Fri, 23 May 2008 13:49:35 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-48175 [...] Offering a discount immediately is just money out of your pocket. Although 59% of firms discounted their services an average of 12%, the industry leaders who opted not to discount their services saw this money go straight to their profits. “Not only are there major financial implications to discounting, the discounting discussion shifts the conversation from being about the value the firm provides to being about price. If price is an objection (and it often is) don’t jump straight to cutting price – cut the deliverables and promised outcomes first and the decrease in price will follow (without forfeiting project profitability),” according to report authors Mike Schultz and John Doerr. (See Andy’s previous advice on the dangers of discounting your fees). [...] [...] Offering a discount immediately is just money out of your pocket. Although 59% of firms discounted their services an average of 12%, the industry leaders who opted not to discount their services saw this money go straight to their profits. “Not only are there major financial implications to discounting, the discounting discussion shifts the conversation from being about the value the firm provides to being about price. If price is an objection (and it often is) don’t jump straight to cutting price – cut the deliverables and promised outcomes first and the decrease in price will follow (without forfeiting project profitability),” according to report authors Mike Schultz and John Doerr. (See Andy’s previous advice on the dangers of discounting your fees). [...]

]]> By: The People Pleaser 2.0 | Social Desire http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-40990 The People Pleaser 2.0 | Social Desire Tue, 05 Feb 2008 01:08:02 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-40990 [...] Increasing Your Marketing Agency’s Revenues by Saying "No" to Clients - Andy Beal shows you why saying “no” to a client is often good for business. [...] [...] Increasing Your Marketing Agency’s Revenues by Saying "No" to Clients – Andy Beal shows you why saying “no” to a client is often good for business. [...]

]]> By: 2008 New Year’s Resolution: Choose Your Clients Wisely | Gonzo SEO http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-38803 2008 New Year’s Resolution: Choose Your Clients Wisely | Gonzo SEO Mon, 31 Dec 2007 20:56:09 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-38803 [...] of any business deal. Andy Beal had an excellent point (in a post that I frequently link to) that you shouldn’t reduce the price of your services without reducing your deliverables. It only hurts you to let them devalue your service and for you to take on more work for less [...] [...] of any business deal. Andy Beal had an excellent point (in a post that I frequently link to) that you shouldn’t reduce the price of your services without reducing your deliverables. It only hurts you to let them devalue your service and for you to take on more work for less [...]

]]> By: Profiling Your Clients: The 5 Usual Suspects | Gonzo SEO http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-38184 Profiling Your Clients: The 5 Usual Suspects | Gonzo SEO Thu, 13 Dec 2007 02:09:21 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-38184 [...] keep these different types of customers happy, you need to adapt your management style accordingly. Knowing when to say “no” to clients is a different [...] [...] keep these different types of customers happy, you need to adapt your management style accordingly. Knowing when to say “no” to clients is a different [...]

]]> By: aşk http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-25351 aşk Tue, 01 May 2007 17:07:56 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-25351 In many cases my fears of losing the contract were unfounded since once I said no and counter-offered, the client accepted and away we went. The take-away for me was that it’s just business and that I shouldn’t take it personally. Likewise, my fear of insulting the hirer were silly since they too understood that it is just business. In many cases my fears of losing the contract were unfounded since once I said no and counter-offered, the client accepted and away we went. The take-away for me was that it’s just business and that I shouldn’t take it personally. Likewise, my fear of insulting the hirer were silly since they too understood that it is just business.

]]> By: terbiyesiz http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-25298 terbiyesiz Mon, 30 Apr 2007 19:32:08 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-25298 It’s really works for me.Thanks dude. It’s really works for me.Thanks dude.

]]> By: sohbet odalari http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-25290 sohbet odalari Mon, 30 Apr 2007 17:41:07 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-25290 In many cases my fears of losing the contract were unfounded since once I said no and counter-offered, the client accepted and away we went. The take-away for me was that it’s just business and that I shouldn’t take it personally. Likewise, my fear of insulting the hirer were silly since they too understood that it is just business In many cases my fears of losing the contract were unfounded since once I said no and counter-offered, the client accepted and away we went. The take-away for me was that it’s just business and that I shouldn’t take it personally. Likewise, my fear of insulting the hirer were silly since they too understood that it is just business

]]> By: Top 10 strategies to improve your online reputation http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-25210 Top 10 strategies to improve your online reputation Fri, 27 Apr 2007 15:04:14 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-25210 [...] There is plenty of debate about how much information you should give away for free. Talking purely from a reputation standpoint, the more quality advice you can give away the more you will build your reputation online. Businesses have been built based on giving away information. Take a look at these four posts from the “popular posts” at Marketing Pilgrim, each one is giving away information for free, and each new reader and new subscriber is one more relationship. Online reputation can be summed up as “build relationships”. [...] [...] There is plenty of debate about how much information you should give away for free. Talking purely from a reputation standpoint, the more quality advice you can give away the more you will build your reputation online. Businesses have been built based on giving away information. Take a look at these four posts from the “popular posts” at Marketing Pilgrim, each one is giving away information for free, and each new reader and new subscriber is one more relationship. Online reputation can be summed up as “build relationships”. [...]

]]> By: Sohbet http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-25083 Sohbet Wed, 25 Apr 2007 02:27:26 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-25083 This one was an easier request (no travel required) but I didn’t want to stick her with another price tag and I didn’t want to do the work for free, so I just ignored it. The work was incredibly This one was an easier request (no travel required) but I didn’t want to stick her with another price tag and I didn’t want to do the work for free, so I just ignored it. The work was incredibly

]]> By: Increasing your Website’s Conversion Rate » Blog Archive » Increase the Value your Internet Consultant Delivers http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-24672 Increasing your Website’s Conversion Rate » Blog Archive » Increase the Value your Internet Consultant Delivers Mon, 16 Apr 2007 13:18:08 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-24672 [...] Andy Beal wrote the most wonderful post on the power of saying no. Soon after I read it, a client wrote me and asked if I would take a two day trip to another state to attend her all-day meeting. She offered to pay for my flight and hotel. Empowered by Andy, I wrote her back and gave her a couple of different ways we could do this (in person, by phone) and I attached prices to each. She didn’t answer that email but business went on as usual until she wrote again, asking for more free work. This one was an easier request (no travel required) but I didn’t want to stick her with another price tag and I didn’t want to do the work for free, so I just ignored it. The work was incredibly important and time-sensitive (I eventually learned), and if she hadn’t started the pattern of asking for free work, I would have stepped up to the plate immediately with a reasonable price. [...] [...] Andy Beal wrote the most wonderful post on the power of saying no. Soon after I read it, a client wrote me and asked if I would take a two day trip to another state to attend her all-day meeting. She offered to pay for my flight and hotel. Empowered by Andy, I wrote her back and gave her a couple of different ways we could do this (in person, by phone) and I attached prices to each. She didn’t answer that email but business went on as usual until she wrote again, asking for more free work. This one was an easier request (no travel required) but I didn’t want to stick her with another price tag and I didn’t want to do the work for free, so I just ignored it. The work was incredibly important and time-sensitive (I eventually learned), and if she hadn’t started the pattern of asking for free work, I would have stepped up to the plate immediately with a reasonable price. [...]

]]> By: Sohbet http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-24489 Sohbet Thu, 12 Apr 2007 19:56:12 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-24489 same level of service without finding a way to reduce the deliverables. Work with them, ask them what’s important to them, and ask them what they can do without. Perhaps you’ll reduce the number of hours spent link-building, or maybe you’ll reduce the number of pages you’ll create content for. same level of service without finding a way to reduce the deliverables. Work with them, ask them what’s important to them, and ask them what they can do without. Perhaps you’ll reduce the number of hours spent link-building, or maybe you’ll reduce the number of pages you’ll create content for.

]]> By: Sohbet http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-24488 Sohbet Thu, 12 Apr 2007 19:50:45 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-24488 In many cases my fears of losing the contract were unfounded since once I said no and counter-offered, the client accepted and away we went. The take-away for me was that it’s just business and that I shouldn’t take it personally. Likewise, my fear of insulting the hirer were silly since they too understood that it is just business. In many cases my fears of losing the contract were unfounded since once I said no and counter-offered, the client accepted and away we went. The take-away for me was that it’s just business and that I shouldn’t take it personally. Likewise, my fear of insulting the hirer were silly since they too understood that it is just business.

]]> By: Sohbet http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-23631 Sohbet Tue, 27 Mar 2007 20:10:23 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-23631 The work was incredibly important and time-sensitive (I eventually learned), The work was incredibly important and time-sensitive (I eventually learned),

]]> By: Lunametrics » Blog Archive » Increase the Value your Internet Consultant Delivers http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-23182 Lunametrics » Blog Archive » Increase the Value your Internet Consultant Delivers Mon, 19 Mar 2007 19:23:05 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-23182 [...] Andy Beal wrote the most wonderful post on the power of saying no. Soon after I read it, a client wrote me and asked if I would take a two day trip to another state to attend her all-day meeting. She offered to pay for my flight and hotel. Empowered by Andy, I wrote her back and gave her a couple of different ways we could do this (in person, by phone) and I attached prices to each. She didn’t answer that email but business went on as usual until she wrote again, asking for more free work. This one was an easier request (no travel required) but I didn’t want to stick her with another price tag and I didn’t want to do the work for free, so I just ignored it. The work was incredibly important and time-sensitive (I eventually learned), and if she hadn’t started the pattern of asking for free work, I would have stepped up to the plate immediately with a reasonable price. [...] [...] Andy Beal wrote the most wonderful post on the power of saying no. Soon after I read it, a client wrote me and asked if I would take a two day trip to another state to attend her all-day meeting. She offered to pay for my flight and hotel. Empowered by Andy, I wrote her back and gave her a couple of different ways we could do this (in person, by phone) and I attached prices to each. She didn’t answer that email but business went on as usual until she wrote again, asking for more free work. This one was an easier request (no travel required) but I didn’t want to stick her with another price tag and I didn’t want to do the work for free, so I just ignored it. The work was incredibly important and time-sensitive (I eventually learned), and if she hadn’t started the pattern of asking for free work, I would have stepped up to the plate immediately with a reasonable price. [...]

]]> By: Sohbet http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-22788 Sohbet Sun, 04 Mar 2007 05:07:22 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-22788 I once had a potential client who said that my $150/hr rate was simply too expensive and I should charge half that. I quickly replied that I could charge $75/hr but the work would take twice as long. I once had a potential client who said that my $150/hr rate was simply too expensive and I should charge half that. I quickly replied that I could charge $75/hr but the work would take twice as long.

]]> By: Sohbet http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-21917 Sohbet Sat, 10 Feb 2007 03:09:34 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-21917 nice article that fits in nicely with our own perspective on how to get the word out about interactive marketing. Maybe putting actual dollar amounts next to each suggestion is cheesy, but it shows how much he values the activities. We didn’t agree with everything (sugge nice article that fits in nicely with our own perspective on how to get the word out about interactive marketing. Maybe putting actual dollar amounts next to each suggestion is cheesy, but it shows how much he values the activities. We didn’t agree with everything (sugge

]]> By: Doug Karr http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-20704 Doug Karr Wed, 17 Jan 2007 04:19:58 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-20704 I once had a potential client who said that my $150/hr rate was simply too expensive and I should charge half that. I quickly replied that I could charge $75/hr but the work would take twice as long. He didn't hire me... and as far as I know, he never got his project off the ground. Regards, Doug I once had a potential client who said that my $150/hr rate was simply too expensive and I should charge half that. I quickly replied that I could charge $75/hr but the work would take twice as long.

He didn’t hire me… and as far as I know, he never got his project off the ground.

Regards,
Doug

]]> By: MarkZZ http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html/comment-page-1#comment-19443 MarkZZ Tue, 16 Jan 2007 14:27:36 +0000 http://www.marketingpilgrim.com/2007/01/increase-marketing-agency-revenues-saying-no.html#comment-19443 Brilliant post, Andy. Exactly the kind of procedure I've been trying to spread here! Sometimes I find my team taking the brunt of "deal clinchers" which means we are not generating profit - and then said clients go on to be very hard to work with from that point on! Brilliant post, Andy. Exactly the kind of procedure I’ve been trying to spread here! Sometimes I find my team taking the brunt of “deal clinchers” which means we are not generating profit – and then said clients go on to be very hard to work with from that point on!

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