I don’t know who’s smarter, Nick Wilson for writing this excellent post on linkbaiting tactics for 2007, or Danny Sullivan for persuading him to publish this post (which is blatant linkbait itself) on Search Engine Land. Regardless, it’s a great read.
Linkbait, as we know it, can be summed up using just one of Nick’s paragraphs…
Good linkbait is remarkable. There are many components to good linkbait, and infinite strategies and hooks, but at the end of the day, it boils down to this one thing. Your content needs to be amazing. If you can hit that sweet spot for your audience then the links will roll in, and in, and in, and in.
And what’s the future of linkbaiting? Nick suggests the NYT may have it right, with their article on widgets.
P.S. Here’s a bonus link for Nick’s forthcoming ClickInfluence.