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By on January 7, 2007

MySpace Claims 85% of all Teen Social Network Users

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A new Pew Internet & American Life Project survey of U.S. teens aged 12 to 17, reveals 55% of those with internet access visit social networking sites and of those 85% prefer MySpace.

Hidden in the data is a clue of how these teens will help ensure social networks become key to marketers in the future. Just 5% of those surveyed admit they don’t actually participate – they just “lurk”. With 95% of them actively engaging their peers, those marketers not including social networks and word-of-mouth in their marketing mix, will find it increasingly difficult to reach the consumer of tomorrow.

Via Reuters.


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2 comments on “MySpace Claims 85% of all Teen Social Network Users”

  1. Sramana Mitra Says:

    January 7th, 2007 at 8:26 pm

    You may also want to check these reports:
    Here and here.

  2. Weekly Brief Says:

    January 8th, 2007 at 12:45 am

    [...] Social Networks are becoming a huge market. Marketing Pilgrim reports that MySpace Claims 85% of all Teen Social Network Users. [...]