Marketing Pilgrim

A new Pew Internet & American Life Project survey of U.S. teens aged 12 to 17, reveals 55% of those with internet access visit social networking sites and of those 85% prefer MySpace.

Hidden in the data is a clue of how these teens will help ensure social networks become key to marketers in the future. Just 5% of those surveyed admit they don’t actually participate - they just “lurk”. With 95% of them actively engaging their peers, those marketers not including social networks and word-of-mouth in their marketing mix, will find it increasingly difficult to reach the consumer of tomorrow.

Via Reuters.