By letting merchants use RSS to distribute updates on products, Offertrax aims to bring visitors back for future conversions. How it works? The web-based application creates RSS feeds for entire online catalogues. Retailers just add a ‘track this’ button to each product page….Consumers can then subscribe to a product’s feed. As soon as a product’s price changes or a retailer announces a special offer, trackers are notified. Merchants can also send notes and deal alerts directly to trackers.
I am so excited to see this type of service launch. I’ve been frustrated that merchants haven’t realized the full potential of RSS – outside of just delivering news content. Companies like TigerDirect and REI already use RSS for product notifications and specials and, as more and more consumers start using feed readers, they’ll enjoy the benefits from tracking their favorite online merchant’s product activity.