Over at DM News, Sara Holoubek has written an ode to the Yahoo/Overture keyword suggestion tool. For years it was a vital part of any search marketer’s toolbox, but with the upgrades to Panama, it looks like it’s headed for the grave – or at least retirement to the land of misfit search engine tools.
Sara sums-up its demise…
It wasnâ€™t until I held a recent Search 101 seminar that I realized just how much the tool had aged. Like an elder relative, the tool fell asleep frequently at the table. Sometimes it just didnâ€™t make any sense at all. On a call with some Yahoo employees, my greatest fears were confirmed: The tool would not longer be supported in the near future.
I wouldn’t panic just yet. When a group of us met with Yahoo Search Marketing execs late last year, we explained to them just how important the inventory tool was. They indicated there may be a way to transform it into something more accurate and relevant to today’s needs. We’ll watch and see.