Google Updating PageRank Again; Yay for Us!

Barry has reports that Google is again updating the publicly displayed PageRank values for certain websites. Barry’s skeptical, as Google only updated a couple of weeks ago.

Well, I can confirm that some sites have indeed seen a change in PageRank, including Marketing Pilgrim – I almost fell off the chair when I first saw our PR had increased to seven.

Thanks to all the Pilgrims who have help us grow over the past 18 months and linked to us in the process. The last 6 weeks have in particular been a wild ride, with our traffic and Alexa ranking doubling in that period. We’ll keep striving to bring you great value and hot stories throughout 2007.

On that note, be sure to check back on Monday for a new announcement from us.

Microsoft Unhappy With Search Engine Progress

CNET reports Microsoft is not happy with their recent loss of search engine market share.

“On the search side you are correct we lost market share,” Microsoft CFO Chris Liddell said in response to an analyst’s question on the company’s earnings conference call. He said he is “clearly not happy with that.”

While search tries to find footing, Microsoft is happier with the state of their display advertising.

“Clearly there is a better story on the display side,” he said. “We are growing broadly in line with the market…We’re comfortable with the progress we’re making there.”

Google Offers Enhanced Ad Placements for AdSense

Google’s expanding on the recent addition of custom channels in AdSense and is now allowing publishers to create premium inventory on their site with the use of new “ad placements”.

Think of ad placements as ‘enhanced’ custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement. On the ‘Channels’ page in your account, click the appropriate ‘edit settings’ link on the right. As you can see below, there will be a box labeled ‘Targeting’ on the next page which, once checked, will show this channel to advertisers as an ad placement.

Introducing BidVertiser – Pilgrim Partner

We’d like to take the opportunity to introduce you to one of our new advertisers, BidVertiser. If you’re a publisher looking for a new way to monetize your hard work, BidVertiser provides a way for you to allow advertisers to bid for ad spots directly on your site.

Here’s how BidVertiser explains their service:

BidVertiser Publishers Program is a fast and easy to use way for publishers of all sizes to display unobtrusive text ads on their website and earn money. The program is free and BidVertiser pays you for valid clicks on the ads on your site. You simply paste an HTML code into your web pages and ads will instantly start appearing. Advertisers will bid against each other for your ad space, while our 3rd generation bidding-based ad serving system will always display the highest bidders, those that will generate the maximum revenue for your advertising space.

ABCSearch Screening Affiliate Traffic

ABCSearch is getting some nice praise from their clients, for screening out poorly converting ad channels, including this from Six Sigma Inc.

“If I’m noticing any non-converting traffic from a particular affiliate,” said Six Sigma’s Benyukhis, “ABCSearch can just disable that Sub ID. With other engines I might get 1,000 clicks and two conversions. I can reduce the clicks as low as 100 clicks for the same 2 conversions using ABCSearch’s patent pending ClickShieldâ„¢ technology which discerns which sources are good and bad.” Because of ABCSearch, Benyukhis’ explains, “Now I’m only attracting traffic from partners that have the visitors I’m looking for.”

ABCSearch is one of our valued advertisers, so if you’re looking for a better way to filter your paid search ads, give them a try. They’ll even match your first $100 spend!

Pilgrim’s Picks – Hot Marketing News for Today

There’s a lot of interesting stuff I’ve shared over at Pilgrim’s Picks. Here’s the latest stuff that caught my attention.

Google Integrates YouTube with Google Video

Google has just announced the first step in integrating Google Video with newly acquired YouTube.

Google search results already include links to content that’s hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted.

Reading between the lines, I see no mention that Google Video will continue to encourage upload of video content, only that it will become a service “where you can search for the world’s online video content.” That suggests to me that YouTube will become the designated “host” and content provider for video content, while Google Video focuses on what it does best, searching for videos.