Sentiment Analysis for Internet Explorer; Comparing to Firefox
This is another post in the “IE 7 Sucks” series. This time, I’ve been poking around at data that suggests IE 7 really is crap, and it’s not just readers of Marketing Pilgrim, that think so.
If we look at a KeywordDiscovery’s database of popular search queries, the difference is huge! 10,313 people have searched for “uninstall internet explorer”, compared to just 143 who have searched “uninstall firefox”.
When analyzing the visitors to Marketing Pilgrim, we see that more are making the switch to Firefox, as their browser of choice. In August, 51.34% of visitors used IE, compared to 41.99% using Firefox. Since then, we’ve seen the launch of IE 7 and FF 2 and a significant swing in browser use. In December, the number of FF users increased to 48.64% of all readers, with IE, dropping to 45.24%.
In the meantime, I’ve had more than 130 negative comments about IE 7, and yet Microsoft hasn’t once stopped by the blog to explain what they are doing to improve the browser. You would think that having Robert Scoble on their staff for a few years would have taught MSFT to keep an eye on the blogosphere. If I were in charge of monitoring the reaction to IE 7, I’d certainly make sure I’d track negative search results.
Now over to you. Take a look at your own traffic logs and let me know if you’ve seen a decline in IE’s market share or feel free to share any other observations (perhaps, you’ve seen the opposite to the above).