SponsoredReviews Launching Paid Blogger Review Service
Monday, January 15th, 2007;
-- Andy Beal |
360 Enterprises, Inc. - the parent of our sponsor Text Link Brokers - is getting ready to launch SponsoredReviews, a marketplace where bloggers can charge a fee for a review and advertisers can search a database of publishers.
It appears they’ve sat back and watched the reaction to both PayPerPost.com and ReviewMe.com and taken the best parts of each service. I’m particularly glad to see they’ll be selective in which bloggers can join the service and will require full disclosure.
What might help set them apart is a lower transaction fee than others and allowing bloggers to negotiate pricing with advertisers.
I’m still on the fence on whether I approve of directly buying reviews from bloggers. I’ll probably stay there for a while - after all, some could suggest that I’m covering this story because TLB is a sponsor, even though they didn’t actually pay me for this post.
Look for the launch in the next two weeks.
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January 15th, 2007 at 1:30 pm
[...] Thanks to Todd as well. and Arnold. and Andy at Marketingpilgrim and Techcrunch, although Michael takes a very negative view of sponsored reviews in general, we appreciate the mention. His one main concern is the corruption of the blogosphere. I couldn’t disagree more though. Reputable Bloggers take their responsibility very seriously and our system is designed to filter out the dishonest ones. This sort of reaction is to be expected though for a product that could potentially be misused. [...]
January 15th, 2007 at 2:32 pm
[...] Sponsored Reviews to Launch Soon: [Various sources] Many people are reporting the impending launch of Sponsored Reviews. This paid review space seems to be getting more crowded. Positive reviews are coming out talking about this hybrid model launched by parent Text Link Brokers. [...]
January 15th, 2007 at 2:59 pm
[...] Update: Todd wrote about this as well earlier - important point is that the developers are the same guys behind http://www.textlinkbrokers.com - that means they know the business extremely well, and have an established advertiser base, in many ways just like Reviewme. You can be fairly sure that they are going to be very reliable in payment, which is often a worry when dealing with unknowns. Update 2: Andy Beal mentioned Sponsored Reviews. Notice how he handles disclosure of his relationship with TLB, and he is one of the few top bloggers in this space that has some form of disclosure policy on his site. Now if Andy was using my Disclosure Policy Plugin (he is one of the few that have looked at it), he would be able to set it up so that in reference to Pay Per Post or ReviewMe, he would have something like. [...]
May 17th, 2007 at 7:56 am
In many cases my fears of losing the contract were unfounded since once I said no and counter-offered, the client accepted and away we went. The take-away for me was that it’s just business and that I shouldn’t take it personally. Likewise, my fear of insulting the hirer were silly since they too understood that it is just business
May 17th, 2007 at 8:00 am
thankyou very much.