Sally Falkow suggests that social media marketing can be utilized to build a more “traditional” email marketing list.
She outlines some case studies that support the notion and offers the following key tips:
- You have to identify an audience interested in your content on a relevant social media site
You have to offer them interesting and relevant content
Once you become a trusted source of information you’re home free – they convert very well.
The concept certainly has the potential to do wonders for a marketing campaign. Email marketing works well, when the content is from a trusted source – something the recipient expects and looks forward to receiving. Social networks are built on friendship, sharing passions and trust, so are the perfect place to fish for email subscribers. (noticed I said “fish”, and not “phish”)