Sally Falkow suggests that social media marketing can be utilized to build a more “traditional” email marketing list.
She outlines some case studies that support the notion and offers the following key tips:
- You have to identify an audience interested in your content on a relevant social media site
-
You have to offer them interesting and relevant content
-
Once you become a trusted source of information you’re home free – they convert very well.
The concept certainly has the potential to do wonders for a marketing campaign. Email marketing works well, when the content is from a trusted source – something the recipient expects and looks forward to receiving. Social networks are built on friendship, sharing passions and trust, so are the perfect place to fish for email subscribers. (noticed I said “fish”, and not “phish”) 
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3 comments on “Using Social Media to Build an Email List”
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Cost Per News » Email and Social Media Says:
January 17th, 2007 at 1:42 am
[...] I came across this via Andy Beal, so make sure to check out his informative discussion on the issue as well… [...]
The Evil Marketer » Blog Archive » Evil Email Says:
January 17th, 2007 at 1:57 pm
[...] Courtesy of Andy Beal , marketers are finally finding a way to use email to market that doesn’t make everyone detest us. I generally stay away from email marketing, mostly because I don’t respond well to it myself. One of the few places it works is when it’s included seamlessly in a newsletter from a trusted source. Amazon does this well, for instance — they rarely email me but when they do it’s almost always to let me know about something I actually want to buy. They have led the way in leveraging the information they gather; information that is submitted for free from its users, of course. [...]
Alan Hume Says:
January 25th, 2007 at 11:28 am
These are interesting list building strategies. Some of them are actively being discussed on Dot Email. http://www.dotemail.com
Alan H.