V7N Enters the Link Buying Business
Peter da Vanzo on V7N’s SEO blog announced Wednesday that V7N is entering the link buying field. No, they’re not buying links for themselvesâ€”they’re offering a service similar to Text Link Ads. But, of course, different.
V7N boasts that their Contextual Links system is superior to any other link buying because the links they’re selling are completely “unmarked” and undetectable as paid links to Google or anyone else. The links are also better because they’re one-off payments of $20 per link. Best of all, as “contextual” links, they occur in sentences. V7N says that “For SEO purposes, contextual links are unbeatable.”
The links are permanent, and presumably one-way, links. Publishers, who earn $10 per link, are not required to make any comments or endorsements. It doesn’t appear that publishers are required to disclose the relationship at all. V7N says most of their publishers are blogs.
You can buy your links one at a time or in packages of 50, 100 or 200. Note, however, that adult sites are not welcome to buy links (as per the V7N FAQ).
In addition to touting their large network of publishers and advertisers, V7N’s page on The Superiority of V7N Contextual Links says that these links are also ethical:
By selling link placement instead of paid endorsements, we sidestep the moral issues and bad publicity that follows with paid blog posting.
While I agree that they sidestep ethical issues in paid review systems, I wouldn’t say that selling undisclosed paid link placement is completely ethically unambiguous.
(I know the issue was debated at length last month, and we probably don’t need to rehash that. I just wouldn’t claim to be ethical especially in light of the ongoing debate on the ethical status of paid links.)