Viral Contest Campaign Case Study
Tuesday, January 23rd, 2007;
-- Jeremy Luebke |
I’m a huge fan of case studies. I find it inspiring to hear success stories. Sverre Sjøthun of SEOBomb has posted about his most recent viral campaign success for Crestock.com.
Sverre coordinated a photoshop contest with some very high profile judges and the results were amazing.
Crestock.com got 200,000 unique users from the contest, went on Digg, doubled their average daily traffic after the contest, got over 5000 new customers and increased their organic search engine traffic by 1258% - in one month!
With so much talk about linkbait and social media marketing lately, we tend to forget there has always been that traffic magnet for the web, viral campaigns. They are separate but the same. Most viral campaigns are linkbait but very few pieces of linkbait can be considered viral campaigns.
Hat tip to Quadzilla
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January 23rd, 2007 at 1:40 pm
>>Most viral campaigns are linkbait but very few pieces of linkbait can be considered viral campaigns.
Well put.
January 23rd, 2007 at 2:04 pm
[...] Story via Marketing Pilgrim [...]
January 24th, 2007 at 6:02 am
1258% sounds great, unless it’s 1258% of 50, or 10.
Marketers love to spin statistics - that’s why IMO only cold and hard figures will do.
Whenever I see percentiles being presented, a big red flag goes off. Percentiles, IMO, are a common method of putting a big spin on little numbers.
2 cynical British cents.
January 25th, 2007 at 3:05 pm
I hope you understand I can’t be too specific with the numbers, but we’re talking about a substantial increase from an already fairly decent starting point.
I’ll be this specific: They get over 50K but under 100K visits from search per month after the contest.
Sverre
February 4th, 2007 at 6:28 am
[...] Marketing Pilgrim [...]
February 4th, 2007 at 8:56 am
[...] Marketing Pilgrim [...]
January 28th, 2008 at 1:57 pm
[...] siden, da jeg skrev en liten case-study om Crestock’s første Photoshop konkurranse. Den ble plukket opp av Jeremy Leubke som skriver for Marketing Pilgrim, en av verdens største blogger for SEM, og resulterte i en [...]
January 30th, 2008 at 12:54 pm
[...] many of the examples in her list are not viral campaigns, but rather great link bait examples. As Jeremy Luebke pointed out “Most viral campaigns are linkbait but very few pieces of linkbait can be considered viral [...]
January 31st, 2008 at 4:38 am
[...] Marketing Pilgrim [...]