Marketing Pilgrim's Reputation Channel

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Watching Whether Companies DoTheRightThing.com



I’ve noticed a new referrer in my Google Analytics stats, over the past few days. DoTheRightThing.com has been sending some decent visitor numbers to the Yahoo story we ran a couple of weeks back.

I headed over to the site to see who they are and discovered a digg-like community that rates companies positively or negatively based upon their actions.

The company was founded in 2006 by Ryan Mickle and Rod Ebrahimi and it appears their goal is to provide a platform of accountability for big businesses.

GoDaddy, Wal-Mart and Starbucks are among the current companies under the social microscope. Companies tracking sentiment analysis of their online reputation would be wise to add this site to the list.

  • http://www.redcardinal.ie Richard Hearne

    This in my view has a lot of potential – much broader appeal than Digg. People like to discuss these issues, even more so when they have been directly affected by the issues discussed.

    How long it lasts before it’s spammed, or manipulated by those it discusses, is another story.

    Best of luck to them :)

  • http://www.capturetheconversation.com James Clark

    Great idea, I’ve joined in.

    But for the conversation to really take off, the site needs “digg-like” search and user RSS feeds.

    This is a pretty obvious feature and one that I’m sure they are working on now.

    I’m pulling for them.

    Thanks for bringing it our attention.

  • Ann Sturgis

    Excellent idea in dotherightthing.com. We need a
    consumer dialogue with clout to influence companies
    toward integrity with employees, customers, community and the environment. Corporations have
    leaders with the ability to respond decently. This
    website has the potential to provide the motivation
    to do so. A little of the right kind of competition can result in winnings for everyone.