What Should Yahoo Do With MyBlogLog?
Over at Search Engine Journal, Loren provides his thoughts on why it was a good move for Yahoo to acquire MyBlogLog and offers some suggestions on how the blogging community will help Yahoo, including:
Out of all the Yahoo properties which I think will benefit from the MyBlogLog acquisition, I feel that YPN has the most to gain…In MyBlogLog, YPN now as the perfect tools to connect with these bloggers and judge the quality of blogs based upon the readers of the blogs and their audience.
I agree, Yahoo’s acquisition was smart. They needed a way to better connect with bloggers and, instead of spending millions on developing their own platform AND waiting for it to be a success, a quick $10m spend, and they’ve solved the problem.